• Summary

  • Are you struggling to keep your small business website running at peak performance? Are you frustrated by the lack of organic traffic to your website? Are you wondering what really works in the world of SEO? We have been building websites for small business owners like you and we have seen it all. That is why we created a podcast to share everything we have learned building cutting-edge websites for our clients. The Weekly Web Tips Podcast is your place for tips, tricks, and resources for your small business website. Each week we provide simple and practical advice that will help improve your website. We cover everything from creating content, to improving your page speed, to SEO, and design. These quick 15 minute episodes are easy to listen to and filled with strategies that you can do on your own. We would love to hear from you and answer your website questions. Leave a review and let us know what topics you would like to hear covered. Thank you for listening!
    All Content Copyright. Use by permission only. 2021
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Episodes
  • Creating a hook, how do you get someones attention?

    Sep 20 2021

    A story doesn’t really get started until there is a problem.  We know this from every good book and movie we’ve read and seen.  But how do you translate that storytelling technique into a website?

     

    You create a hook on your website by opening a story loop question.  'But David, what is a story loop question?'  I am so glad you asked.  It is a question that causes people to stick around to find out the answer.  When you open a story loop, people intuitively want to stick around to learn the ending to the story.  They stick around because they want to know the answer, how the story ends.  

     

    So we do that on our website by asking questions on our website that relate to the questions that people are asking.  We can break these three questions down to their physical, internal, and philosophical questions.  

     

    In today’s episode, you will learn how to ask these three questions on your website to help open that story loop in your visitor’s mind.  That will cause them to stay on your website and see how you solve those problems.

     

    If we don’t talk about the problem our visitors are having, they aren’t going to stick around.  Stories don’t really start until there is a problem.  So let’s talk about problems.

     

    Link to Storybrand Marketing Workshop

    Link to Virtual Marketing Directors Storybrand Page

    Schedule a call with the Virtual Marketing Directors



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    15 mins
  • How to create a 3 Step Plan on your website

    Sep 13 2021

    We all want more leads, right?  If your website already gets a bunch of traffic and you aren’t converting that traffic to leads, you have an engagement issue.  The way you solve an engagement issue is to make working with you easier.  The way you do that is you provide a plan.

     

    A simple 3-step plan is the best way to convert visitors to leads.  Providing a plan helps “clear the fog” for visitors so they can see what working with you looks like.  

     

    How do you create a 3-step plan when working with you might actually include 47 steps?  In today’s episode, we lay out a simple strategy to create your own 3 step plan.  First, you need to make a very simple first step.  It should be as easy as “click this button.”  Then you create your third step.  This should be whatever successful ending the visitor is looking for.  Once you have your first and third step, now you can create step two, which is where you provide value.  Maybe you have a proven system or a specific process.  Make that your “Step 2.”

     

    By the end of this podcast, you should have the tools you need to create your very own 3-step process.  Then you need to put this three-step process on the homepage of your website.  Include the “step 1” button right under Step 1.  Make sure that it is obvious to the oblivious.  

     

    If you are enjoying these tips make sure you read “Building a Storybrand” by Donald Miller. In this book, Don explains how to use a narrative framework to craft your own message.  He explains why it is so important to be clear over clever.  If you want to learn more about implementing the Storybrand Framework on your website, talk to us.  We are Storybrand Certified Guides that have been specifically trained to create Storybrand content.  We can’t wait to chat with you!

     

    Link to Building a Storybrand on Amazon

    Link to Storybrand Marketing Workshop

    Link to Virtual Marketing Directors Storybrand Page



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    14 mins
  • Choosing the right web design platform

    Sep 6 2021

    Chances are you probably already have a website and have chosen your platform.  But it is important to know that you have options.  It is not hard to build your website on a new platform if it will provide a better user experience.  Today we talk about the pros and cons of building on WordPress, Squarespace, and Wix.  We also talk about a new platform out there called SiteJet.  

     

    While most websites are built on WordPress, there are actually a lot of reasons why WordPress may not be the best platform for you.  I am partial to Squarespace for most DYI’ers.  Especially if you don’t have a “techie” background.  Squarespace offers a bunch of great starter designs and has a vast audience of technical experts who can help you along the way.

     

    But if you are ever going to manage multiple websites, it would be good to look into SiteJet.  SiteJet is a platform built especially for building multiple websites and managing them.  While this may not be for most people, we just wanted to throw it out there.  It is the platform we use to build all of our websites.  It still uses a graphic interface while giving you complete access to the code behind your website.  This allows you to build a very “clean code” site that performs very well on Google Page Speed tests. 

     

    Either way, you need to find the right platform for your needs.  Be sure to explore all of your options.  Avoid overly basic designers provided by your hosting provider (GoDaddy, BlueHost, HostGator, Google Domains).  With just a little bit of effort, you can put together a much better site than what is offered by these companies.  

     

    Keep in mind that user experience is the most important factor.  Make it simple for people to use your site and make it enjoyable. Doing that is more than half the battle.  Beyond that, keep it simple.  Be clear in what you do and don’t overcomplicate it with jargon.  

     

    That’s it for this week.  

     

    If you are ready to get serious about your website, schedule a call with a Virtual Marketing Director today!



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    19 mins

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