• Summary

  • 2020 was an unprecedented year, and many Chief Marketers had to pivot, massively adapt and in some cases fundamentally rethink everything about their businesses, goals, and ways of working. CMO Pulse was created to share the stories of the world's brightest and most creative marketers, as they adapt their businesses to the ever-changing consumer and find ways to create huge impact for their customers, and in the world. Find our episodes on YouTube as well: https://www.youtube.com/channel/UCssDeB2NN5e6ztEDJzhwQTg
    © 2021 CMO Pulse Series
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Episodes
  • You Can't Wait for The Crisis with Matthew Pinzur, Chief Marketing Officer Jackson Health System

    Sep 15 2021

    In this episode of Shareablee's CMO Pulse series, we interview Matthew Pinzur, Vice President, Chief Marketing Officer for Jackson Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic in the South Florida region that he and his team serve, and the importance of fine-tuning your process and approach every single day, to prepare for the unexpected. In taking this approach, Matthew explains how he and his team earned the right to be agile and move quickly when a crisis actually struck. 

    In this interview, Matthew also highlights the importance of taking a grassroots approach to community relations, when dealing with topics such as the Covid-19 vaccine and more. He explains that being close to the community is critical at all times, and that this is something to truly lean on when people are looking for trustworthy information in a public health crisis. Matthew recounts in vivid detail how he and his team became actively involved in enabling and scheduling on-the-ground vaccine appointments, and how being adaptable to the changing needs of his community was critical in supporting South Florida during this unprecedented time.

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    43 mins
  • Marketing Through Crisis: Interview with David Feinberg, CMO & CCO Mount Sinai Health System

    Sep 13 2021

    In this episode of Shareablee's CMO Pulse series, we interview David Feinberg, Senior Vice President, Chief Marketing and Communications Officer for the Mount Sinai Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic, and hear his perspectives about the future of marketing and how what he and his team have learned about new approaches to communications can continue to impact how we think about health and medical care in our community. 

    Having begun his marketing career at Procter and Gamble, Feinberg discusses the importance and impact of his traditional training, but also shares how his willingness to break from the expected career trajectory also empowered him to seek out impactful, meaningful work in his current role, which sits at the center of Covid-19 research, tackling the inequities in the healthcare system and process, and much more at Mount Sinai - an organization that highly values, but is not centered around the marketing function. 

    "Mount Sinai opened the first center for post-COVID care, for people who are having symptoms that nobody expected. We're really looking into both treatment and research so that's going to continue. But then, healthcare is at a point of transformation. With respect to what it can do and how it's doing it using AI using machine learning using deep analysis, predictive analytics, that kind of, so if you combine that kind of computational analytical capability with our knowledge of the human genome, you're putting those things together and you're going to reinvent how we think about all sorts of things with healthcare. And the other thing I should really mention is we are very much leaning into the inequities in healthcare and trying to resolve them"

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    30 mins
  • Becoming Truly Customer Centric with Julie Springer, CMO Transunion

    Sep 13 2021

    “I’m a consumer, and I’m a B2B marketer” 

    In this CMO Pulse interview Julie Springer, Chief Marketing Officer of Transunion, shares her experience of adapting as a marketer and leader throughout the pandemic, to shift towards what Springer describes as "true customer-centricity". While it has always been critical, 2020/2021 has created new opportunities for marketers to truly build empathy and hold themselves to a new standard when it comes to authenticity and connecting with customers in a meaningful way. 
    Julie also shares her perspective on the future of marketing, which - while clearly still in flux - will be centered around 1:1 connections and authenticity of relationships. 

    "I think social is going to boom even more than it already has. It’s easy for people to think of social as (purely) a consumer channel - but social is business, business is consumer, they are all intertwined. When you think about authenticity of relationships, there is no better channel for that 1:1, and then that ability to exchange in real time and beyond"

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    31 mins

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