• Summary

  • 2020 was an unprecedented year, and many Chief Marketers had to pivot, massively adapt and in some cases fundamentally rethink everything about their businesses, goals, and ways of working. CMO Pulse was created to share the stories of the world's brightest and most creative marketers, as they adapt their businesses to the ever-changing consumer and find ways to create huge impact for their customers, and in the world. Find our episodes on YouTube as well: https://www.youtube.com/channel/UCssDeB2NN5e6ztEDJzhwQTg
    © 2022 CMO Pulse Series
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Episodes
  • Oct 20 2021

    "Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews"

    In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business. Chris explains her team's approach to marketing education to a broad potential and existing student body, and why she and her team were early adopters of social media. Chris also discusses the importance of measurement, and keeping the "science" portion top of mind when it comes to the "art and science of marketing" 

    "When people used to say "it's an art and a science", usually that means they don't have an answer... the great thing about digital marketing now is how much of everything is measurable"

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    28 mins
  • Oct 12 2021

    "Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing". 

    Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her experiences as a marketer and what she believes is most critical when connecting with the elusive Generation Z, authentically and on their own terms. 

    Interview by Tania Yuki, Founder and CEO Shareablee.

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    26 mins
  • Oct 7 2021

    In this episode of Shareablee's CMO Pulse series, we interview Cara Whitley, Chief Marketing Officer of Century 21 about how she and her team have evolved their marketing approach, and what Cara observes as the opportunity to improve as we look beyond the pandemic. Cara explains how consumers have reshaped their priorities when it comes to seeking and defining "home", and what this means for how we think about ourselves, our work, and our society as a whole in the future.

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    35 mins

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