• Summary

  • Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?
    © 2021 Will It Stick? Melissa DiGianfilippo & Alexis Krisay
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Episodes
  • Yeti is The Coolest Cooler Brand

    Dec 1 2021
    How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand is one to learn from! For source materials, please visit www.willitstickpodcast.com
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    Less than 1 minute
  • Macy's Thanksgiving Day Parade: PR Stunt Turned Tradition

    Nov 24 2021
    Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually. For source materials, please visit www.willitstickpodcast.com
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    Less than 1 minute
  • Got Milk? Did the Memorable Milk Campaign Move the Needle?

    Nov 17 2021
    Got Milk? is undoubtedly the most memorable advertising campaign of the 90s. Every celeb and every pop culture happening was tied into the campaign. It was parodied and it was copied by other brands, but did it increase milk sales? For source material, please visit www.willitstickpodcast.com
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    Less than 1 minute

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