Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen.

BENEFITS OF BEING PUBLISHED

A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book.

I’ll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field.

Let’s face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structured book.

PUBLISHED WITH SUSAN CROSSMAN

Susan Crossman is a book coach and editor who helps mission-focused coaches, consultants, and innovators write and publish compelling books that make a difference in their businesses and their world. She believes a well-written book can be a powerful force for good in our world and she takes delight in assisting her clients to greater author-ity.

Susan’s journey is as inspiring as her expertise. From her childhood dream of writing while perched in an apple tree to overcoming loss and transforming her own story into five published books, she shares actionable insights every aspiring author needs.

We also tackle the big question: should you self-publish or pursue a traditional publisher? Susan cuts through the confusion, helping you decide what aligns best with your business goals and personal aspirations.

Don’t fall into the trap of thinking "if you write it, they will come." As we explore in this episode, writing a book is only 20% of the journey. The real impact comes when you masterfully market and leverage your book as part of your broader content strategy.

Susan and I share real-world examples, from business leaders like Tony Robbins to rising entrepreneurs who found their true calling and built movements after publishing their first book. And yes, we get honest about the pitfalls of poor quality, AI-generated books and why investing in professional editing, structure, and heartfelt writing delivers results your audience will respect.

OTHER OPPORTUNITIES

The benefits of being a published author extend far beyond the book itself. We delve into the speaking opportunities, media exposure, and industry recognition that come with being a published author.

Susan recounts how one of her clients, an accountant-turned-author, became a sought-after speaker and leader in her field - all by articulating her value and experience in a quality book. We also talk candidly about best-seller myths, the importance of audiobook versions, and how to avoid the embarrassment of a rushed, unpolished book.

If you want your message to stick and your book to stand the test of time, this episode gives you a clear blueprint.

GET PUBLISHED

Ready to get started? Susan is hosting a powerful three-day event, "Write With Impact," specifically for coaches, consultants, and change-makers who want to create books that make a difference. I’m excited to offer you a free ticket to this event. Visit www.PodcastTalentCoach.com/writewithimpact and use the code EARLYBIRDSPECIAL.

Whether you’re after legacy, client attraction, or a larger stage, there’s never been a better time to transform your podcast content into a book that multiplies your influence.

Need more personalized help? Reach out to me at coach@podcasttalentcoach.com or apply for a coaching session at www.PodcastTalentCoach.com/apply. Let’s get your message out of your head, onto the page, and into the hands of the people you’re meant to serve!

ARE YOU READY TO GROW YOUR AUDIENCE?

In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you?

You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you.

We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence.

ENGAGE BY BEING AUTHENTIC ON STAGES

As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are.

Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine.

Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference.

BUILDING RELATIONSHIPS THAT LAST

Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving.

Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more.

Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience.

CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS

Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth.

I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically.

Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently.

CRAFT YOUR UNIQUE STORY

Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you’ve faced not only humanizes you but makes you more relatable to your audience.

People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative.

In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand.

If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.

THE SECRET TO BECOMING MAGNETIC

So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you.

There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people.

In this episode, we discuss how to become someone worth listening to.

00:00 Attract, Don't Chase, Audience Growth

05:43 Kelsea Ballerini's Genuine Charisma

08:10 Kelsey's Special Selfie Moment

09:47 Kelsey's Quest for Radio Airplay

14:50 Podcast Growth and Community Success

17:17 Context Over Content in Creation

21:46 Dull Architecture Class vs. Engaging History Teacher

24:58 Reviving Human Connection Movement

28:08 Focus on Impact, Not Overload

30:49 Dismissive Critique of Experience

33:35 Goal-Setting and Success Support

In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you.

Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart.

It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic.

STEAL THE SPOTLIGHT LIKE KELSEA

I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs.

Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling.

Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard.

Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show.

DISCOVER YOUR STRONG FOUNDATION

As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message!

Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective.

Your podcast will naturally become a beacon for your tribe when it's founded on the real you.

BREAK FREE TO BE MEMORABLE AND MAGNETIC

We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to.

It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories.

Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience.

EXPLODE YOUR AUTHENTICITY

Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world.

If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me atwww.PodcastTalentCoach.com/apply.

Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated.