Podcast Talent Coach By cover art

Podcast Talent Coach

By: Erik K. Johnson
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  • Summary

  • If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.
    2024 Erik K. Johnson
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Episodes
  • Jill Lublin on Guerrilla Publicity – PTC 490

    Jill Lublin on Guerrilla Publicity – PTC 490
    Apr 27 2024

    USING PUBLICITY TO GROW YOUR AUDIENCE

    To grow your audience, you need to consistently attract new listeners. Marketing your podcast requires publicity and public relations.

    YOUR PUBLICITY

    Publicity is defined as notice or attention given to someone or something by the media.

    Getting on other podcasts could be considered publicity. You're leveraging media to draw attention to you and your show.

    The average podcast listeners consumes around 8 different podcasts each week. To draw attention to your show, get on other podcasts.

    But you can also use other media as well.

    My client Greg Payne hosts the Cool Grandpa podcast where he helps grandfathers connect to their grandchildren in more powerful ways.

    Greg was featured in an article in the New York Times. His monthly downloads doubled overnight.

    That New York Times article led to another article in the Atlanta Journal-Constitution newspaper.

    Get outside of your insulated circle and find other media who can highlight you.

    THE ART OF PUBLIC RELATIONS

    Public relations is defined as the state of the relationship between the public and a company or other organization or a famous person.

    Use publicity to improve your public relations.

    You know I'm big on relationships. The rapport you're building is the foundation of all sales.

    There are a variety of ways to let people get to know you and build those relationships.

    Getting interviewed on other podcasts is my favorite way. But you can also share your story in newspaper interviews, magazine articles, blog features, Facebook lives, YouTube video interviews, and any other opportunity you can find to get in front of your ideal target listeners.

    MAKE IT EASY

    To get others to interview you, make it easy. Post your speaker sheet on your website for easy access. You can see my speaker sheet on my website at www.PodcastTalentCoach.com/speaker.

    When people are interested in interviewing you, direct them to your speaker sheet. This will contain how they will benefit by interviewing you. It also lists the best ways to contact you.

    A speaker sheet helps you appear professional and organized. It will make it easier for people to contact you for publicity.

    I'm always looking for opportunities to be interviewed. If you would like to have me on your show, let's see if we can find a time to make that work.

    Email me at coach@podcasttalentcoach.com and let's make it happen.

    JILL LUBLIN

    To help you with your publicity and public relations, I'd like to share this interview I did with Jill Lublin.

    Jill is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the host of the "Jill Lublin Show" and author of 4 Best Selling books. Her latest book, Profit of Kindness went #1 in four categories.

    Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.

    To make an even bigger impact, Jill also leads a conscious kindness community.

    Enjoy my conversation with Jill Lublin.

    Such a great conversation with Jill Lublin. You can grab her free publicity action guide at www.PodcastTalentCoach.com/jill.

    Grow your audience by getting in front of new listeners. Find new people you can invite into your audience. Get started this week.

    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    40 mins
  • Is Content Really King? – PTC 489

    Is Content Really King? – PTC 489
    Apr 20 2024
    CONTENT ISN'T KING It is often said that content is King. That isn't necessarily true. Content by itself won't gain you an audience. Content isn't King. Great content is King. Anybody can copy information. Your content needs to be infused with story and personality to really connect with listeners. To help you create more powerful interviews, grab my list of "17 of the most Powerful Podcast Interview Questions Ever". It is a free download you can get at www.PodcastTalentCoach.com/interview. BE UNIQUE It really hit me one time when I was interviewing a musician on the air. I won't mention his name, because he called me out right there in the middle of the interview. Before our conversation, I went online and read his bio. I went through the news release they sent me about the new album and the tour. Once the interview began, I felt pretty good. We were rolling along with the standard questions and he was giving the standard answers. In what city will the tour start? When does the album come out.? What can we expect when you roll through here? Then I asked him a question about a detail in his bio. I though it was something unique. But he said, "Well, I see somebody read my bio." That's when I realized I couldn't just ask typical questions and get typical answers. To create great interviews, I needed to get my guests to tell great stories. Everything I was doing to this point was simply a derivative of someone else. I was a cliché, a poor knock off. Why would anyone listen to me when they could get the same thing by listening a variety of other interviews with the same guest? From there, I took my original content and made it great. CONTENT WITH STORIES Later in my career I was interviewing Preston Brust of the country band LOCASH. He and Chris Lucas had been working hard for years writing songs for themselves and others while also recording and touring. LOCASH had a few different record deals, but had never had that big hit they needed to break through. Other artists were recording songs the two had written, but none of those had hit either. In 2011, country superstar Keith Urban not only decided to record a song written by Preston and Chris, but he was going to release it as a single. When I was talking with Preston, I asked him what it felt like when he got the call that Keith Urban was releasing their song. Here is what he said. "Things weren't going so good. I get this phone call. I'm in the backseat of my friends car and I get this phone call and it sounded like something was wrong. And he says, 'I'm sitting next to Keith Urban and he just told me that 'You Gonna Fly' is going to be his next single, and he's releasing it next week.' And I literally had them stop the car and I got out of the car and I just let out this yell. It just felt like I'm back." They were back. That song went to number one on the country charts. Preston and Chris then wrote a hit for Tim McGraw and eventually a top 5 hit for themselves. I guarantee that question about how it felt to get that call hasn't been asked many times if ever of Preston. We created such a relationship over the years that he still texts me. They just finished their latest song called "Hometown Home" and he sent me the early version. That kind of relationship doesn't happen with typical questions and standard answers. Your audience also isn't attracted to typical interviews. Be different. BE YOURSELF Over the years, my style and content developed. I became myself. That is when my show became #1. My content was original and fresh. Nobody else was doing it. If your content isn't great, nothing else matters. The production of your podcast could be the best available. You could have all the bells and whistles available in your studio, including the best mic. The marketing of your podcast could incredibly creative and unique. However, if the content is average, no one will care. Don't simply go through the motions creating your content. Find a unique angle. Your take on the subject should be interesting. Make your content stand out using stories, creativity, and personal revelation. Content won't attract an audience unless it is great content. When your content is great, you become king. Make it happen. There are four key areas of focus when creating great content and tightening up your show. 1. BE ORIGINAL Old-timey radio would say, "Hello Everybody in Radioland!" You're not an announcer talking to a group. Be a person talking to another person. To be engaging, you need to be human. You need to be yourself. As you record your podcast, use your natural voice and your own words. Individuals who are new to broadcasting tend to want to sound like their broadcasting idols. They try to imitate those they have heard on the radio with their voice and clichés. Unfortunately, new broadcasters tend to sound as if they are using scripted drivel done in some character voice that is forced and unnatural. You don’t need to sound like Wolfman Jack, Howard Cosell, Don ...
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    34 mins
  • Connecting With Your Personality – PTC 488

    Connecting With Your Personality – PTC 488
    Apr 13 2024
    PEOPLE STAY FOR YOUR PERSONALITY People come for your content. They stay because of your personality. We have heard it so often. People do business with those they know, like and trust. It's all about building rapport. People like you and fall in love with you because of your personality and story. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience. This particular session will help you develop your personality and begin building powerful relationships with your audience. YOUR UNIQUE STYLE And what I want to help you do in this session is really get clear on your personality. Your personality is your unique style. A lot of people think personality means I need to be funny or I need to be over the top, I need to be this big, boisterous, iconic personality. Personality just means you're uniquely you. It it's what makes you different from everybody else. There are 4 or 5 characteristics that you possess that people love about you. Listeners may say things like I love how warm she is, or I love how inviting he is. I love how he listens. I love how attentive he is. He's always able to distill my problems down to 1 or 2 sentences. I love how he makes me laugh, or I love how she makes me smile when she walks in the room. There are plenty of characteristics that you can have that make you uniquely you and why people love you. I want to help you figure out how to bring more of that into your content. Your personality is what keeps people coming back week after week and episode after episode. Your personality is why people fall in love with you. The content gets listeners to come. Your personality gets them to stay. NOT JUST CONTENT ALONE If you rely only on content, you're a commodity. I can get content anywhere. Not only on other podcasts, but I can get content in books and blogs and websites and videos and everywhere else. However, I can't get you anywhere else other than your show. So if you think of various subjects like cooking, how many cooking shows are there? How many cooking channels are there? And politics... everybody is talking politics these days. Anybody can interview celebrities and athletes. What makes these shows different? What makes the cream of the crop rise to the top? It's all of their personality. If you think of somebody like Rachael Ray, she doesn't have a background as a culinary chef. She's just a mom that gets in the kitchen and makes up easy stuff for her family to eat. And, women love her for it. Rush Limbaugh took political talk and really brought back AM radio by adding his personality into it and adding a little humor into it. He added his sarcasm and his wit. Rush was also incredibly knowledgeable about the subject matter. So many people try to copy Rush, but they can't because they can't copy Rush's personality. OPRAH'S PERSONALITY It is the same thing with Oprah Winfrey. Oprah, Sally Jesse Raphael, and Phil Donahue. Every channel had one of those talk shows on it where it was sensationalism. It was tabloid sort of conversation. They were all doing the exact same thing. Oprah decided she didn't want do the exact same thing. She wanted to do a show her way and talk to people that interested her. Oprah wanted to talk about things that are meaningful, not only to her, but to her audience, to the women who were watching every day. And so she talked started talking about weight loss and started talking about the books that she loved, and she started talking about all of those things. Next thing you know, Oprah rises above all the rest, and Oprah becomes Oprah instead of Oprah Winfrey. It's how she became who she is, because she stopped trying to be like everybody else and started being herself. Oprah started being her authentic self. BOB COSTAS I watched Bob Costas. Bob is so knowledgeable about the sports, especially baseball. When you would watch Bob interview somebody, Bob's questions were often longer than the answers that his guests gave, because Bob knew so much. Unfortunately, when he tried to do his late night talk show, Bob's questions were way too long and his talk show didn't survive. But Costas was a great sportscaster and a great broadcaster, because he brought things out of the people he would interview. He knew so much about his guests and topic and had such a passion for it, and he let that come forward. And that's what makes great broadcasters. When you hear a great play-by-play guy, they're unique because they're bringing their personality into it. All these other guys that try to copy that individual and it doesn't work. The copycats aren't unique, and they don't rise to the top. There are very few great play-by-play guys because the greats are uniquely themselves, and that's what I want you to bring to your show. Bring uniquely you in there. CONTENT FILTER Once you've defined your ...
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    32 mins
Leadership Economics
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