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Publisher's Summary

Persuasion is a profound look into the psychology of what people really want and think about. It uses that knowledge to create techniques for persuading people that are infallible. When you better understand how people think, you can use that against them to get them to give you what you want. It gives you a distinct advantage over other people.

This book delves deeply into the psychology of persuasion and techniques that stem from it. Based on solid scientific research and studies, the psychology behind persuasion techniques in this book is sound and grounded in expertise. When you use the techniques in this book, you will literally be able to instantly get what you want from anyone in any situation.

The book doesn’t just cover powerful persuasion psychology and techniques. It gives real-world scenarios in which you would need to use these techniques. It explains, in detail, quick and easy steps how to use persuasion tactics in various situations based on the type of people you will be persuading and what you will be persuading them to do.

In addition, this book offers many great features including: 

  • Four areas of psychology that relate to persuasion and how to exploit them
  • 20 specific situations and people that you may need to persuade in your personal and business life and techniques to use for each situation
  • How to use persuasion to advance your career, start a business, or launch a major project
  • How to use persuasion to get what you want financially in personal and business worlds
  • How to use persuasion in your relationships without offending anyone or making them feel controlled
  • Sales and negotiation techniques guaranteed to make you money
©2018 Michael Hudon (P)2018 Michael Hudson

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  • Ezzah
  • 08-01-18

Interesting thoughts

Incredible. Strongly rooted in enormous amounts of research from different scientists and times, humorously presented, real-life applicable, and overall a brilliant listen.. Worth way more than the money the book costs. The amount of raw information that you process and store as a result of this book is a complete treasure, and I'm looking forward to learn whatever else this guy will present, hopefully soon.

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  • Elizabeth
  • 07-31-18

Wonderful Book!!

This was a great listen and easy to understand. An excellent resource for living. Although the concepts have been around for a long time, careful thought is required to assess and implement these skills into your own social communicating framework. This book will help you be the leader you want to be and mastering the art of persuasion and living a better life.

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  • dylan
  • 07-31-18

Marvelous

A must listen. listened easy and great info of Persuasion. I found it very informative. I definitely recommend this book to anyone.

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  • corneliusdavid
  • 07-31-18

Lots to like here

Great book, easy listen.I love this book.I really enjoyed this book.I highly recommended this book.

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  • rabhia
  • 07-31-18

Kudos to author!

Really satisfied with it. For anyone wanting to learn about persuasion, this is the basic group of knowledge that you need to know. I really like how he talks about the experiments and explanation behind each principle. It gives a lot more room to research deeper information if the listener desires. Thank you for this book :)

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  • Riswana
  • 07-31-18

Just Amazing!!

This was a great listen and easy to understand. An excellent resource for living. Although the concepts have been around for a long time, careful thought is required to assess and implement these skills into your own social communicating framework. This book will help you be the leader you want to be and mastering the art of persuasion and living a better life.

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  • parvesh
  • 07-30-18

it's great!

An excellent book for learning effective techniques of persuasion.The author presents the information in a simple yet highly credible format. Examples allow for personal connection with lots of "ah-ha" moments throughout.Highly recommended for anyone looking to be more convincing and powerful in their communication with others.

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  • mydeen
  • 07-30-18

highly suggested!!

Michael Hudson is one of my top two all time favorite authors for anything having to do with persuasion! The information on his website is INCREDIBLE and led me to buying this book. I HIGHLY recommend not only this BRILLIANT book but his website as well and signing up for his e-mail list. Everything Michael Hudson writes is high-quality and helpful!!

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  • tim
  • 07-30-18

Glad i purchased it !!

I thought I'd read everything interesting about persuasion. I make it my job to focus on what can help my copywriting. Usually there are obscure ideas that I have to translate into practical methods in a sales letter. METHODS is actually methods to use persuasion and it easily relates to marketing materials. Its clear and concise. Great Book

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  • ROSY
  • 07-30-18

Extraordinary Book.

Persuasion techniques are being used on you every day. This is one of many books that will help you understand what is coming your way. You can also used this to become your own Minister of Propaganda.