Ever feel like someone is talking… and just won't stop? Or worse—have you ever caught yourself doing it?

In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging.

Based on real-world conversations at meetings, conferences, and networking events, this episode shows you how small communication habits can make a big difference in how people perceive you.

If you want to improve your communication skills, build a stronger personal brand, and leave better impressions in every interaction, this is a must-listen.

00:50 Three Ways It Hurts

01:00 Be Clear Not Confusing

02:22 Stop Being Selfish

03:14 Respect Their Time

04:47 Prep Your Talking Points

06:04 Pause And Ask Questions

07:41 Small Talk Has Value

08:45 Wrap Up Key Takeaways

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

How to Maximize Conferences: Pre-Event Prep, In-Event Strategy, and Post-Event Follow-Up

We all know that conferences can feel awkward without a plan. Today we discuss the three-part framework to get more out of any event: pre-event, during the event, and after the event.

00:31 Why Events Feel Awkward

01:04 Three Phase Framework

01:43 Pre Event Research

03:06 Reach Out Beforehand

05:25 During Event Strategy

10:07 After Event Follow Up

12:40 Long Term Networking Mindset

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Five Fast Ways to Build Credibility in Your Industry. Today we talk about five fast, accessible ways to build credibility and reputation in any industry without becoming a full-time creator.

First, write original LinkedIn articles regularly (e.g., weekly) to develop a clear perspective and demonstrate thought leadership rather than relying on AI-generated posts.

Second, join a local industry group or association to build relationships and stay informed on trends.

Third, attend events—both local meetups and major conferences—to learn, network, and gather ideas to fuel future content.

Fourth, turn your ideas into a speech or training and volunteer to present at group meetings; record the talk and repurpose clips for LinkedIn.

Fifth, create a simple speaking pitch (title, description, key takeaways) to approach meetings, podcasts, publications, and other opportunities, building a searchable portfolio of proof.

00:00 Fast Credibility Framework

01:32 Tip 1 LinkedIn Articles

05:36 Tip 2 Join Associations

07:05 Tip 3 Attend Industry Events

08:40 Tip 4 Create a Talk

11:10 Tip 5 Build a Pitch

13:23 Wrap Up Five Steps

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Six Ways to Get Paid for Your Knowledge. This is how personal brands make money and grow.

Today we talk about the best way coaches and creators can make money by sharing their expertise. We dive into six common revenue models including:

• Services (coaching, consulting, freelancing, agencies, audits, VIP days)
• Products (digital courses, templates, guides, physical books/journals/merch, and AI-enabled software/apps)
• Ads (sponsorships, brand deals, newsletter/podcast ads, YouTube AdSense)
• Deals (licensing/certifications, white-label training, syndication, brand licensing)
• Events (hosting retreats/masterminds/conferences or paid speaking/workshops)
• Subscriptions (paid newsletters, Patreon, memberships, masterminds)

00:00 Why Getting Paid Matters

01:34 The SPADES Framework

02:03 Services First Revenue

03:55 Scalable Products

07:11 Ads and Sponsorships

09:11 Deals and Licensing

11:24 Events and Speaking

13:30 Subscriptions and Recurring

15:27 Wrap Up and Next Steps

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone.

We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams.

• Learn more about Lauren at: https://laurencobello.com/
• Get PR help from Lauren at: https://leveragewithmedia.com/

00:48 What Author PR Includes

02:40 Building a Launch Plan

04:03 Keeping Momentum After Launch

05:06 PR for Speakers and Coaches

07:06 Earned Media vs Podcasts

09:04 Timing and Lead Time

12:03 Publishing Choices and Deals

12:33 When to Hire a Publicist

20:46 Three PR Needle Movers

25:41 Future of Book Promotion

32:16 Traditional Publishing Benefits

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

How to Name Your Online Channels: Handles, Domains, and Brand Consistency.

The episode explains how to choose and manage brand names across online platforms like LinkedIn, social profiles, YouTube, podcasts, newsletters, and websites.

00:00 Naming Your Online Brand

01:09 Claim Handles and Domains

03:01 Show Names and Searchability

04:21 Generic Plus Unique Words

06:12 Different Names for Different Places

08:19 Marketing Beats Clever Names 1

0:35 Simple Naming Checklist

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Shawn David Nelson didn't just build a furniture company — he built a brand.

In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company.

We cover:

• How Shawn turned a giant beanbag into a billion-dollar brand
• The power of founder branding in today's media landscape
• What most entrepreneurs get wrong about growth
• Lessons from going public (Nasdaq)
• Why personal brand still matters — even for large companies
• Maintaining "top ambition with infinite patience"

Shawn shares candid stories about early fame, business failures, scaling retail, celebrity partnerships, and what it takes to stay relevant in a fast-moving world.

If you're building a personal brand, launching a company, or trying to grow beyond your current ceiling, this conversation is packed with insight.

Learn more about Shawn David Nelson and Lovesac at:
🌐 https://www.shawndnelson.com

00:50 Founder-Led Branding Is Back (and Maybe Unavoidable)

05:15 Richard Branson's 'Rebel Billionaire': The Call That Changed Everything

10:38 The Hard-to-Measure Value of PR, Podcasts, and Personal Brand

16:35 Being Weird on Purpose: Why Lovesac Never Played the Furniture Playbook

23:48 Going All-In on DTC: Purging SKUs, Tesla-Inspired Stores & Scaling Ads

28:02 Fame as a Tool: Founder Brand, Purpose, and the Cost of Staying Visible

33:28 Why the Book & Podcast: CEO Priorities, Grinding for Compounding Results

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

In today's episode, we explore how first impressions are formed within the first 30 seconds of meeting someone. Through a real-life example from a content creator's meetup, we discuss the subtle behaviors that influence how we perceive others.

Key takeaways include understanding that people decide how they feel before they decide what they think, and that initial interactions should prioritize making others feel at ease.

00:00 Introduction: The Power of First Impressions

00:29 Real-Life Example: Content Creator Meetup

01:40 The Subtlety of First Impressions

03:19 The Aha Moment: Group Introductions

05:11 Key Takeaways: Letting the Moment Breathe

05:36 Conclusion: The Feeling You Create

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter