Sales conversations don't just start the moment you say, “Let me tell you about my offer.”

They begin the moment the right question gets asked.

On this episode of Why You Hate Sales, I’m sharing the 3 questions that can turn almost any conversation into a meaningful sales opportunity.

Because the best salespeople aren’t the ones with the best pitch. They’re the ones asking the best questions.

In this episode, you’ll learn:

• Why most questions keep you stuck at surface level

• The 3 questions that create clarity, insight, and desire

• How to instantly position yourself as the authority

• The psychological pattern that naturally moves people from casual chat…to qualified buyer

These are the same types of conversations that helped me sell 204 spots in my first coaching program with an audience of just 60 people—mostly through simple coffee chats.

No scripts.
No pushy sales tactics.

Just listening well and asking the right questions at the right time.

If you’ve ever felt like you’re good at connecting with people but unsure how to naturally move a conversation toward working together, this episode will show you exactly how to bridge that gap.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What if one of the most repeated pieces of sales advice is...completely wrong?

This week on Why You Hate Sales, we’re unpacking the idea that has shaped decades of marketing advice:

“People buy from those they know, like, and trust.”

But when you look at how people actually make buying decisions, it's actually backwards.

Because all buyers want to know is, “Will this actually work for me?”

In this episode, I break down why most purchasing decisions happen far faster than entrepreneurs think—and what buyers are really looking for before they say yes.

Here's what we talk through in the episode:

• The 3 signals buyers actually look for before paying

• What really helps you dominate your industry

• How to build trust in minutes, not months

Get ready to completely change how you think about trust, authority, and what actually drives a yes.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What separates an expert from someone buyers trust instantly?

It’s not better marketing.It’s not posting more content.And it’s definitely not being louder online.

On this episode of Why You Hate Sales, we’re talking about the single shift that moves you from experienced…to undeniable.

Intellectual property.

A named framework.A signature method.A defined process buyers can understand, trust, and repeat.

Because buyers don’t just purchase expertise, they buy structure.

In this episode, I break down:

• Why naming your process increases perceived authority

• The psychology behind why structured ideas feel more trustworthy

• How frameworks reduce friction and make decisions easier

• The difference between expert + authority positioning

We’ll also talk about why ideas that are easier to understand automatically feel more believable.

If you’ve ever felt like you’re great at what you do but still sound like “just another coach, consultant, or strategist,” this episode will show you how to package what you already know into something buyers instantly recognize as authority.

Because the moment you name the pattern behind your results…you stop competing—and start leading your own category.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

You’re having warm, thoughtful, generous conversations.

Then, it ends with, “I’ll get back to you,” and suddenly you’re spiraling. You think you missed a magic phrase.

So, you send the awkward “just checking in” message and can’t sleep because your mind is flooded with “what if’s.”

On this week’s episode of Why You Hate Sales, we’re unpacking why good conversations don’t automatically turn into clients.

In this episode, you’ll learn:

• Why neutrality creates more pressure than leadership

• The difference between being pushy and being directive

• Why closing isn’t just a moment at the end of a sales call

• Subtle shifts that move a “maybe” to “yes” without pushing

If your sales feel inconsistent, conversations feel amazing but revenue doesn’t reflect it, or people love you but hesitate to commit, that’s a skills gap.

And the good news? Once you learn how to guide instead of hover, selling stops feeling awkward and starts feeling clean, confident, and inevitable.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What if growth isn’t about doing more but about thinking differently?

On this episode of Why You Hate Sales, I sat down with the incredible and inspiring Amanda Kaufman for a conversation that goes way beyond strategy.

Because real growth isn’t just about tactics. It’s about patterns.

The ones you keep repeating, the decisions you keep making, and the beliefs quietly driving how you show up as a leader.

In this episode, we talk about:

• What it really means to grow consciously, not reactively

• How to expand your thinking around growth and opportunity

• The difference between hustle-driven action and purposeful drive

• How your values can be a filter for faster, clearer business decisions

One of my favorite parts of this conversation is how we unpack the idea of drive versus desire, and how each one can be applied for maximum results.

If you’ve been in a season of questioning moves you’re making, this episode will give you perspective you didn’t realize you needed.

Because real change comes when growth stops feeling like pressure and starts feeling like expansion.

More about Amanda:

Amanda Kaufman is an entrepreneur, coach, author, speaker, and content creator based in Fort Worth, Texas. She’s the Founder of The Coach's Plaza, and works with established coaches to smash the ceiling on their growth so they gain unstoppable momentum, free their time, and stay in their genius zone.

Amanda has overcome personal challenges like social anxiety and body image issues to build a personal brand, starting with just 8 friendly names on a post-it. She taps into the power of personal freedom, psychological discipline, influence, and systems to free time, improve cashflow, and re-ignite the spark of entrepreneurship for her clients through coaching, courses, and curated experiences. On the personal side, she is a mother of 4 humans, 2 cats, and has been married 15+ years.

You can learn more about Amanda and grab her free coaching blueprint at https://thecoachesplaza.com/ultimate-coaching-blueprint.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

You hate feeling like you have to rush people to get them to move through your sales process.

On this episode of Why You Hate Sales, we’re unpacking why “Fear of Missing Out” isn’t the slam dunk sales strategy the internet makes it out to be—and why it often creates the exact opposite of what you want.

In this episode, you’ll learn:

• Why “only 3 spots left” often triggers unwanted responses

• What real urgency actually is (hint: it’s not a countdown)

• How to create momentum on a sales call without force

Because the clients you actually want? They’re not impulsive.

So, if you’ve ever felt stuck between not wanting to manipulate people and not leaving money on the table, this is your not-so-secret third option.

And when you learn how to create internal urgency instead of external panic, sales stop feeling like a gamble…and start closing faster, without pressure.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Most entrepreneurs don’t have a messaging problem.

They get results and are more than qualified, but they’re still crippled by the thought of being judged. So, they sand down their truth until it sounds like everyone else.

On this episode of Why You Hate Sales, I’m calling out the quiet habit that’s killing conversions for the “good ones” with soft, careful, watered-down language that protects other people’s feelings…while sabotaging your ability to get paid.

In this episode, you’ll learn:

• How “humble” messaging quietly turns into white noise

• Tiny words that dilute your authority in an instant

• The difference between arrogance and honesty

If you’ve been holding back online, second-guessing bold claims you can back up, or trying to sound “safe” so you won’t be misunderstood, this is where to start.

This episode will help you start speaking like the leader buyers want to pay.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Ever feel the itch to scrap your offer and start over?

On this episode of Why You Hate Sales, we’re tackling one of the most common, expensive mistakes entrepreneurs make: rebuilding offers instead of refining how they’re sold.

Most offers don’t fail because they’re bad but because of how they’re positioned, messaged, and sold.

In this episode, you’ll learn:

• How to instantly tell if your offer needs to change

• The only 3 places offers actually fail, and how to fix them

• The #1 killer of sales + how to avoid it or make changes quickly

• How to change perception of your offer for faster and easier sales

If you’ve been questioning your offer, feeling resistant to selling it, or tempted to start from scratch, this episode will help you without adding a ton of work to your plate.

Let’s sell what you’ve already built more confidently, clearly, and profitably.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!