Sales conversations don't just start the moment you say, “Let me tell you about my offer.”

They begin the moment the right question gets asked.

On this episode of Why You Hate Sales, I’m sharing the 3 questions that can turn almost any conversation into a meaningful sales opportunity.

Because the best salespeople aren’t the ones with the best pitch. They’re the ones asking the best questions.

In this episode, you’ll learn:

• Why most questions keep you stuck at surface level

• The 3 questions that create clarity, insight, and desire

• How to instantly position yourself as the authority

• The psychological pattern that naturally moves people from casual chat…to qualified buyer

These are the same types of conversations that helped me sell 204 spots in my first coaching program with an audience of just 60 people—mostly through simple coffee chats.

No scripts.
No pushy sales tactics.

Just listening well and asking the right questions at the right time.

If you’ve ever felt like you’re good at connecting with people but unsure how to naturally move a conversation toward working together, this episode will show you exactly how to bridge that gap.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What if one of the most repeated pieces of sales advice is...completely wrong?

This week on Why You Hate Sales, we’re unpacking the idea that has shaped decades of marketing advice:

“People buy from those they know, like, and trust.”

But when you look at how people actually make buying decisions, it's actually backwards.

Because all buyers want to know is, “Will this actually work for me?”

In this episode, I break down why most purchasing decisions happen far faster than entrepreneurs think—and what buyers are really looking for before they say yes.

Here's what we talk through in the episode:

• The 3 signals buyers actually look for before paying

• What really helps you dominate your industry

• How to build trust in minutes, not months

Get ready to completely change how you think about trust, authority, and what actually drives a yes.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What separates an expert from someone buyers trust instantly?

It’s not better marketing.It’s not posting more content.And it’s definitely not being louder online.

On this episode of Why You Hate Sales, we’re talking about the single shift that moves you from experienced…to undeniable.

Intellectual property.

A named framework.A signature method.A defined process buyers can understand, trust, and repeat.

Because buyers don’t just purchase expertise, they buy structure.

In this episode, I break down:

• Why naming your process increases perceived authority

• The psychology behind why structured ideas feel more trustworthy

• How frameworks reduce friction and make decisions easier

• The difference between expert + authority positioning

We’ll also talk about why ideas that are easier to understand automatically feel more believable.

If you’ve ever felt like you’re great at what you do but still sound like “just another coach, consultant, or strategist,” this episode will show you how to package what you already know into something buyers instantly recognize as authority.

Because the moment you name the pattern behind your results…you stop competing—and start leading your own category.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!