“Pay To Play” Or “Play To Win”? - Interview With The Gig Boss

Before pandemic, my guest in this episode was one of the most successful independent music promoters in Southern California. And when I use those words “successful” and “independent music”, I’m basically saying, he didn’t lose money with local artists, and he didn’t make them to pay to play. Now, if you know anything about the music scene in Southern California, you’ll know that’s virtually unheard of. So what’s his secret?

Honestly, it would be a cliche’ for me to say it was just one thing. In fact, it’s better you about it as a kind of methodology - the method of creating a great experience for your audience months before show even happens. Hell, maybe even all year round. Are you up to the challenge? Are you satisfied with just getting obligatory Likes from your friends on social media in support of your music career? Or do you have the discipline to do something more? Before you answer, let’s find out what “something more” really means, and let’s hear it from someone who was a promoter for House of Blues, a financial advisor, and one of the earliest music bloggers. Basically, this guy just knows what he's talking about... which is what you'd expect from someone called "The Gig Boss".