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Pay-Per-Click Proficiency
- Navigating the World of Paid Advertising
- Narrated by: Virtual Voice
- Length: 3 hrs and 15 mins
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Pay-Per-Click Proficiency
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This title uses virtual voice narration
Publisher's summary
Begin your journey with Chapter 1, as it lays fundamental groundwork by introducing you to the basics of PPC. You'll gain a keen understanding of the importance PPC holds in today's digital world, alongside familiarization with key PPC terminologies.
Venture into Chapter 2, navigating through a detailed exploration of different PPC platforms, including Google Ads and Facebook Ads. Unearth insights into their dynamics and perform an informed comparison to identify the platform that aligns best with your needs.
In Chapter 3, get a step-by-step walkthrough on setting up your own PPC Campaigns on these platforms. Learn how to define your advertising goals, understand your target audience, and get your campaign off the ground.
Chapter 4 will serve as your concise guide to acing keyword selection, a pivotal aspect of PPC. Apply effective strategies while learning about various keyword research tools. Craft riveting PPC ads, recognize ad components, and learn best practices for successful PPC ads in Chapter 5.
Chapter 6 introduces bidding strategies in PPC advertising. It elaborates different types of bidding strategies applicable in Google Ads to maximize your campaign's effectiveness. In Chapter 7, learn about the significant role landing pages play in PPC, followed by understanding tracking and evaluating your PPC campaign's performance in Chapter 8.
Chapter 9 will enlighten you with the importance of regular campaign optimization while providing effective strategies for the same. The final chapter of this journey offers solutions for common mistakes, troubleshooting tips, and strategic PPC scaling.
"Pay-Per-Click Proficiency" is a comprehensive guide for everyone seeking to conquer the sphere of PPC advertising. Harness the power of successful ad campaigns and propel your goals to new heights! Unravel the mysteries, diminish the hesitation, and stride confidently into the realm of PPC Advertising with "Pay-Per-Click Proficiency".
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