Your audiobook is waiting…

PR 2.0 in a Web 2.0 World

What Is Public Relations 2.0?
Narrated by: Jennifer Van Dyck
Length: 14 mins
2.5 out of 5 stars (3 ratings)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.

Discover the new public relations for the Web 2.0 era - and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships.

©2010 Pearson Education, Inc. (P)2009 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 2.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    2

Performance

  • 2 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Story

  • 1.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2