Own Your Industry
How to Position Yourself as an Expert
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Own Your Industry
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Narrado por:
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Douglas Kruger
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De:
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Douglas Kruger
Acerca de esta escucha
Are you the Schwarzenegger of bodybuilding, the Branson of business, or the Clarkson of cars? Would you like to be? Own Your Industry is a guide to what you can do to position yourself as the "go-to name" in your industry. Because when you are known as the expert, the icon, the thought leader - the business will come to you.
Business author and global speaker Douglas Kruger explores all the advantages of moving from amateur to expert, regardless of what you do for a living, whether you are a cartoonist or a chiropractor, an artist or an entrepreneur. Learn how to build an industry reputation, use media channels to reach your market, and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. Learn how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question "you know who you should talk to about that?"
Douglas Kruger is a global speaker and author of a series of books with Penguin Random House. He helps businesses and brands to position themselves at the top of their industries through disruptive innovation and brand positioning. See Douglas in action, or sign up for his weekly newsletter, From Amateur to Expert, at www.douglaskruger.co.za.
©2014 Penguin Random House SA (P)2017 Douglas KrugerLos oyentes también disfrutaron...
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2 out of 5 stars
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Lo que los oyentes dicen sobre Own Your Industry
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mutturaj Badiger
- 10-22-17
It's an eye opener. I loved it.
It's an eye opener book. Specially service industry. For writers, speakers, authors, etc I loved it.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lord of the Flies 2020
- 02-13-21
Great Book!
This book is excellent for authors, speakers, and coaches. I highly recommend it.
Also, check out Douglas Kruger's YouTube Channel called Breaking Woke.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 09-08-17
Clear, to the point and Actionable.
Douglas is able to explain the importance of his points very clearly with humour and a whole arsenal of speaking / writing techniques.
If you're a professional, international change agent or a local dog trainer, it's relevant to you.
Highly recommended.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
- Grizelda Tulian
- 02-13-21
Amazing content
Another Douglas Kruger classic. Very actionable guide. Sweet and to the point. Superb! Highly recommended
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