• Own Your Industry

  • How to Position Yourself as an Expert
  • By: Douglas Kruger
  • Narrated by: Douglas Kruger
  • Length: 4 hrs and 31 mins
  • 4.7 out of 5 stars (43 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Own Your Industry  By  cover art

Own Your Industry

By: Douglas Kruger
Narrated by: Douglas Kruger
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $8.40

Buy for $8.40

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Are you the Schwarzenegger of bodybuilding, the Branson of business, or the Clarkson of cars? Would you like to be? Own Your Industry is a guide to what you can do to position yourself as the "go-to name" in your industry. Because when you are known as the expert, the icon, the thought leader - the business will come to you.

Business author and global speaker Douglas Kruger explores all the advantages of moving from amateur to expert, regardless of what you do for a living, whether you are a cartoonist or a chiropractor, an artist or an entrepreneur. Learn how to build an industry reputation, use media channels to reach your market, and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. Learn how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question "you know who you should talk to about that?"

Douglas Kruger is a global speaker and author of a series of books with Penguin Random House. He helps businesses and brands to position themselves at the top of their industries through disruptive innovation and brand positioning. See Douglas in action, or sign up for his weekly newsletter, From Amateur to Expert, at www.douglaskruger.co.za.

©2014 Penguin Random House SA (P)2017 Douglas Kruger

What listeners say about Own Your Industry

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    33
  • 4 Stars
    8
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 5 out of 5 stars
  • 5 Stars
    31
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    32
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Clear, to the point and Actionable.

Douglas is able to explain the importance of his points very clearly with humour and a whole arsenal of speaking / writing techniques.
If you're a professional, international change agent or a local dog trainer, it's relevant to you.
Highly recommended.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars

Amazing content

Another Douglas Kruger classic. Very actionable guide. Sweet and to the point. Superb! Highly recommended

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Book!

This book is excellent for authors, speakers, and coaches. I highly recommend it.
Also, check out Douglas Kruger's YouTube Channel called Breaking Woke.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

It's an eye opener. I loved it.


It's an eye opener book. Specially service industry. For writers, speakers, authors, etc I loved it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!