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The Amy Porterfield Show

The Amy Porterfield Show

De: Amy Porterfield
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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.Amy Porterfield LLC Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • I Raised My Price and Lost 49 Customers Overnight

    I Raised My Price and Lost 49 Customers Overnight
    Apr 14 2026
    What Actually Needs to Be True Before Your Higher Price Converts I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong. It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your audience doesn't decide your price. Your confidence does. This episode is the conversation I wish I'd had before that launch. I'm breaking down what has to be true before a higher price converts, and it's not a new offer, a redesigned sales page, or a better number. It's three specific things, and once you see them, you'll understand why every pricing problem you've ever had was never really about the price at all. I also get into payment plans, how to handle existing clients when you raise your prices, and what to do when someone's upset the price went up since the last time they checked. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Transformation Clarity Unlocks Pricing Confidence — Before you raise your price, you need one clear sentence: who is your student before your offer and who are they after? When you can answer that simply, the value stops feeling abstract and the price starts feeling obvious. Confidence doesn't come before clarity. It comes after. 2️⃣ Your Positioning Does the Selling Before You Ever Make the Offer — When you're specific about who you help, own a clear point of view, and back it up with real results, your audience arrives already believing in you. By the time you name the price, the work is already done. 3️⃣ How You Talk About Your Offer Matters More Than the Number Itself — If you're over-explaining, hedging, or piling on bonuses to justify the price, your audience feels your doubt. Say the price out loud until it stops feeling big. Lead with the transformation, not the features. Address objections before they surface. Your comfort with the number is contagious, and so is your doubt.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    24 m
  • Your Team Needs Your Armor, Not Your Feelings

    Your Team Needs Your Armor, Not Your Feelings
    Apr 7 2026
    How to Lead Under Pressure Without Losing Yourself in the Process There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a name, and this episode is where you finally figure out what to do about it. Dr. NaTasha Jordan has worked with Fortune 500 executives and seven and eight-figure entrepreneurs, and she's watched the same pattern play out at every level: the more you've built, the more you're leading from a version of yourself that was never meant to carry it. I'll tell you something I don't love admitting. When Dr. NaTasha spoke at my Made to Scale Mastermind and asked the room "do you know who you are?", I raised my hand during Q&A, which I almost never do with my own guests, because I genuinely didn't have the answer. What came out of that conversation changed something specific for me, and I share exactly what that was in this episode. You'll walk away understanding exactly why you're exhausted, who you actually need to be in your business, and what to do about the one fire that's been quietly burning everything else down. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. Follow Dr. NaTasha Jordan on Instagram Free Lifeline Audit HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The "Just Be Yourself" Advice Is Costing You More Than You Know — Your real self needs rest and protection. She's not built for high-stakes leadership moments. When you bring her into them anyway, your team shifts into caretaker mode and manages you instead of the work. Your performer self is the one who walks in with clarity, holds the standard, and gives your team something steady to follow. Kobe had Black Mamba. Beyoncé has Sasha Fierce. You need yours too. 2️⃣ Under Pressure, You Don't Rise to the Occasion. You Fall to What You've Trained — Knowledge alone doesn't change behavior under pressure. You can read every leadership book ever written and still find yourself reactive and deciding from fear the moment something goes sideways. The leaders who stay steady have done the internal work of understanding their triggers before those triggers run the show. That's what Dr. NaTasha walks you through here. 3️⃣ You Already Know Which Fire Is Burning Your Business Down — You don't have ten problems. You have one. One decision you've been avoiding, one fire generating all the smoke you keep putting out everywhere else. Name it, give it 30 days, then spend the next 30 building a different pattern. It takes 66 days to rewire a behavior. It starts the moment you get honest about which fire you've been walking past. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    1 h y 2 m
  • Why the Women Winning Fastest Never Figure It Out Alone

    Why the Women Winning Fastest Never Figure It Out Alone
    Mar 31 2026
    A Look Into The Rooms That Build 7-Figure Businesses I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them. The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see and who asked the questions I wasn't asking myself. One conversation saved me from a hire that would have been a disaster. Another completely changed how I priced my offers. And more than once, I've walked out of a room thinking bigger than I ever would have allowed myself to think on my own. You can't ChatGPT your way to the next level. At some point, you need proximity. And if you've been feeling like everything is harder and slower and lonelier than it should be, this episode will show you exactly how to find and walk into the right room for you. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Milly Club HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Need Two Types of Rooms — The first is a peer group. People at similar stages, facing similar challenges. You share ideas, swap resources, and learn from each other's experiments. The second is an aspirational room where most people are doing bigger things than you. Peer groups help you grow steadily. Aspirational rooms help you leap. 2️⃣ Being in the Right Room Normalizes Success — One of the most powerful things about being around people doing bigger things is that success starts to feel normal. You hear someone talk about a million dollar launch or a seven figure year and you start to believe it's possible because you see it in front of you. 3️⃣ You Can Add Value Even When You're the Least Experienced — Ask better questions. Share your real experiences. Be generous with your insight. Some of the best contributions in masterminds come from people who are newer but see something others can't because they're too close to it. Don't hold back because you think you're not qualified enough.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    39 m
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Anthony Trucks story was both inspiring and motivational! I am most grateful that Amy and team kicked off the gratitude series with such a perfect episode 💕

Inspiring story!

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