• Online Marketing 101

  • Effective Marketing Strategies for Driving Free Organic Search Traffic to Your Website (Online Marketing Series)
  • By: R .L. Adams
  • Narrated by: Dave Clark
  • Length: 3 hrs and 6 mins
  • Unabridged Audiobook
  • Categories: Business & Careers, Marketing & Sales
  • 4.1 out of 5 stars (37 ratings)
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Publisher's Summary

Whether you just launched a business on the Web or you're thinking of doing so, understanding what it takes to market that business is more important now than ever. In this second installment in the Online Marketing Series, I go through some of the important fundamental principles and strategies involved with organically marketing your business on the Web today for free.

Look, we all know that marketing a business in today's competitive Web environment is difficult. It requires weaving together several complex skills from search engine optimization to social media marketing and beyond. But, if you don't have a foundational understanding of these skills, then driving traffic to your site is going to be incredibly difficult.

This book not only touches on the fundamentals involved with marketing online on a shoestring budget, but it also calls forward the five underlying principles in online marketing. Without understanding and implementing these principles, in today's Web 3.0 environment, you could be caught spinning your wheels and getting nowhere fast.

Here's what we cover in this online marketing book:

  • The 5 Pillars to Online Marketing
  • The Fundamentals of SEO
  • Keyword Research Basics
  • 25 Linking Strategies
  • The Role Authority Sites Play in Marketing
  • How to Create Link-Bait
  • Basic Content Marketing Strategies
  • 45 Important Authority Sites for Marketing on the Web
  • ... and more

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©2014 R.L. Adams (P)2014 R.L. Adams

What listeners say about Online Marketing 101

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Helpful

This book was pretty helpful. It some really good info about SEO and how to increase your page ranking and get lots more organic traffic. I didn't know about these tips before reading this which is a pretty big sell for me since I do lots of research and lots of these kinds of books are repeat info.

I think it was worth the time and money. If recommend it if you're trying to get more traffic, or build your audience, fairly quickly (not instantly or over night) and you can't (or don't want to) spend lots of money to do it.

2 people found this helpful

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    5 out of 5 stars

A must read!

This book is packed with powerful information. I am glad I purchased it. In fact, I would recommend this book to anyone interested in understanding how to market online.

2 people found this helpful

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a valuable tool for self marketers

I listened to this book twice to make sure I was able to hear each bullet point. This book should be considered as a valuable piece of information. for any self marketing person this book provides information to keep you up to date with the leading search engines.

4 people found this helpful

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A solid strategy that can be followed easily

Nice book that explains a solid strategy that can be followed easily, author provides a detailed step by step approach for online marketing. This audio book has given a much better understanding of the online marketing, enjoyed the straightforward approach. Nice information that is easy to put into use, the format of the chapters, the explanations and examples made the audio book helpful.

1 person found this helpful

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Helpful

The best part about this book is realizing how to get started today and not delaying it anymore. At first I wasn't sure if this would be helpful or not but I must say this turned out to be helpful.

1 person found this helpful

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Incredible audiobook

This can be an incredible audiobook for individuals at any aptitude level. This is an extraordinary audiobook for anybody simply getting into internet-based life and the individuals who may have somewhat more learning as of now.
The blend of author and narrator is just right. I had never heard of either of these guys before, and they are a good team.

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Online marketing

I think this audiobook includes almost everything you need to know to get started Marketing. The author details explanation and step by step guidelines overall great.
The author has a friendly, reachable tone, not lofty or arrogant as is sometimes the case in these types of tools. Very down to earth and easy to understand even for someone new to online marketing like my apprentice.

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Nicely done!

Nicely done! Really highlighted key measures one must take to develop, produce and differentiate their personal (digital) brand. Very helpful if you are looking to update and sync your personal brand across all the digital platforms. Insightful to say the least.

1 person found this helpful

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Simple and precise! Informative and powerful

Simple and precise! Informative and powerful. Even to an experienced marketer there were many gold-nuggets of information up for grabs. Skips the fluff and gets right into the mindset of why marketing is important and then gives tactical examples and strategy.

1 person found this helpful

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  • Musical Truth
  • 07-07-14

Woeful woolly bs

If this book wasn’t for you, who do you think might enjoy it more?

Nobody

Would you ever listen to anything by R .L. Adams again?

Never

What do you think the narrator could have done better?

Narrator was fine. Clear emotionless american diction. Dull and monotonous but given the source material I couldn't blame him.

If you could play editor, what scene or scenes would you have cut from Online Marketing 101?

All of it.

Any additional comments?

I want my money back. A five year old with an internet connection could have written this in a couple of days. No supporting evidence or documented references. Trivial woolly vague marketing speak with zero academic research.