On Brand with Nick Westergaard Podcast Por Nick Westergaard arte de portada

On Brand with Nick Westergaard

On Brand with Nick Westergaard

De: Nick Westergaard
Escúchala gratis

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.2014 Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • We Have an Attentional Health Problem

    We Have an Attentional Health Problem
    Mar 30 2026
    We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly thrive. Today, the author of The Culture Code, Daniel Coyle, joins us to discuss his new book, Flourish. We are moving beyond the boardroom to explore how we can design environments of belonging, joy, and vitality by shifting our focus from narrow control to deep, human connection. What You’ll Learn in This Episode How to balance narrow focus with relational attention to improve your attentional health Why embracing a certain level of friction and annoyance is the essential price of building real community The leadership play of framing horizons and guardrails rather than dictating specific answers How to move from a culture of coercion to one of curiosity by asking the simple question what is your story Why the most effective leaders act as designers who spotlight and celebrate organic growth Episode Chapters (00:00) Intro (01:18) The Westergaard Code and guiding attention (03:53) Understanding the two systems of attention (06:49) Attentional health and the blueprint for flourishing (09:11) Creating connective energy and mattering (13:28) Why we are terrible at predicting social joy (18:54) Designing community through the longest lunch in Paris (23:13) Leadership as a design function and the power of small groups (25:31) Practicing patience and spotlighting what works (27:47) Brand that makes Daniel Coyle smile About Daniel Coyle Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has served as an advisor to many high-performing organizations, including the Navy SEALs, Microsoft, Google, and the Cleveland Guardians. His extensive body of work includes The Talent Code, The Secret Race, The Little Book of Talent, and Hardball, which was adapted into a major motion picture. In his latest work, Flourish, Coyle draws from rigorous reporting and scientific research to offer a practical blueprint for cultivating a life of belonging, joy, and vitality. What Brand Has Made Daniel Smile Recently? Daniel Coyle recently found himself smiling at Martin Guitars. After acquiring his first one, he was struck by the brand's deep interweaving with the fabric of American music, noting how even the lyrics to the classic song “The Weight” were inspired by the brand's Nazareth, Pennsylvania, roots. For Coyle, the way people care for these instruments and their storied history makes being around the brand feel genuinely good. Resources & Links Connect with Daniel on LinkedIn. Check out his new book, Flourish: The Art of Building Meaning, Joy, and Fulfillment. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    33 m
  • The Leadership Joy Gap

    The Leadership Joy Gap
    Mar 23 2026
    We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, a leadership consultant who has helped over 100,000 leaders move from soul-crushing burnout to what she calls “The Un-Stressing Method.” We’re diving into her upcoming book, Cheers to Monday, to discuss why finding joy is actually a high-performance business strategy and how leaders can finally break the cycle of exhaustion to connect more authentically with their teams and their brands. What You’ll Learn in This Episode Why modern culture gets the definition of resilience unequivocally wrong and how overusing work ethic can become a leadership weakness How to navigate the Un-Stressing Method by seeing stress through the lens of importance and control before sorting it into actionable categories The specific reason celebration is a non-negotiable step for high-achieving leaders and why it is a leading driver of joy at work The results of a national workforce study revealing the startling gap between the number of executives who need joy to perform and those who actually feel it How to apply the ABCs of Joy—Awareness, Breath, and Connection—to build a buffer against future stress and improve team performance Episode Chapters (00:00) Intro (01:23) Surviving burnout twice (02:13) Why culture gets resilience wrong (04:33) The Un-Stressing Method framework (05:55) Celebrating small wins (08:55) Confetti cannons and authentic appreciation (11:26) Joy as a smart business strategy (13:52) The ABCs of Joy: Awareness, Breath, Connection (17:38) Communicating stress to your team (19:52) Managing the Sunday night dread (22:30) Why "loving your job" is a myth (23:51) A brand that made her smile (25:20) Where to find Amy About Amy Leneker Amy Leneker is a leadership consultant and the author of Cheers to Monday. Having helped over 100,000 leaders and teams—including those at Fortune 100 companies—she specializes in science-backed roadmaps to break free from burnout. With over 25 years of leadership experience and a decade in the C-suite, Amy’s work is deeply informed by her own personal journey of surviving burnout twice. She has studied at Yale, the NeuroLeadership Institute, and Harvard Medical School to help others succeed without sacrificing their health or their weekends. What Brand Has Made Amy Smile Recently? Amy shared her love for Costco, a brand she actually worked for during her college years before the era of scanners. She highlighted how the company’s core values show up in everything they do, making it one of her favorite places to shop today. Resources & Links Connect with Amy on LinkedIn. Check out her website and new book, Cheers to Monday. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    29 m
  • Making Intangible Brands Tangible

    Making Intangible Brands Tangible
    Mar 16 2026
    A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show to discuss how to lead creative teams in fast-moving environments and the art of translating high-level brand strategy into physical experiences that actually work. What You’ll Learn in This Episode How software-based companies can create tactile connections with an audience separated by screens The essential building blocks for moving a digital-first brand into a physical environment Why small curated moments are often more impactful than grand spectacles How to leverage AI as a wheel greaser for creative teams rather than an end result The shift from monologue-centered branding to creating multidimensional ecosystems of interaction Episode Chapters (00:00) Intro (01:36) Moving from sports marketing to the experiential side (03:24) Making intangible software brands feel real (05:17) The building blocks of a physical brand presence (08:12) Creating environments that transport and immerse (12:52) Measuring success and collecting strategic data (16:19) Finding creativity within real-world constraints (21:34) AI as an ally and facilitator for creative teams (25:11) A brand that made Joanna smile About Joanna Badamo Joanna Badamo is the Vice President of Creative at Agency EA, where she leads teams responsible for developing creative concepts and digital solutions for major experiential brand programs. With over a decade of experience spanning creative strategy and event account management, she brings a balanced approach to designing experiences for global brands including Samsung, Hilton, and Molson Coors. Her work focuses on the belief that the best brand moments thoughtfully balance high-level vision with functional, real-world execution. What Brand Has Made Joanna Smile Recently? Joanna highlighted the unhinged brilliance of Duolingo, noting how the brand’s "mind sorcery" and relatable TikTok presence create a deep sense of connection and obligation. She also pointed to a clever, cheeky Super Bowl activation by Aldi featuring Lewis Capaldi, which proved that an experience doesn’t need to be over-produced to be special and memorable. Resources & Links Connect with Joanna on LinkedIn. Check out the Agency EA website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    31 m
Todavía no hay opiniones