My story about attending a senior-level business conference, and the appearance of three of its exhibitors.  Who were paying to be there.

Who are CMOs and CEOs who permit poor exhibit performance? 

Or the investors bankrolling it?

You're investing time and money in trade shows, conventions, conferences, and industry events. But not everybody respects that.

Do you know somebody is bankrolling your company presence at that show?

What are you getting for that money?

Event speakers must breakthrough show clutter.

Event producers must provide a meaningful audience experience to enable that breakthrough.

Event sponsors must compete for attention, manage expenses, and measure results.

In one way or another, everybody is paying to be at that event.

Or didn’t you know that?

It’s the Monday morning after your last trade show. 

Stand up and tell your investors what business goals were accomplished.

And you’d better have more to share than that smiling trade show booth picture.

I’m going to tell you exactly where you can stick your podcast. 

Your company podcast.

At trade shows and events.

You have to know what you’re talking about in the aftermath of your events, trade shows, conferences, conventions, user groups, partner events, exhibit hall booths, lead gen activities, event sponsorships, sales opportunities, and budgets…

Especially if your CEO knows how to stay ahead of the marketing spin in the aftermath of any event.

There are times when the marketing department will do more for themselves, their colleagues, their partners, and their employer’s bottom line by remaining quiet in key business situations.

This is important for sales and marketing alignment.

Listen Up!

You and I are reading more and more about the importance of sales and marketing alignment. 

So pull the car around and buckle up! 

I’ll tell you how to get it done.

Not in years, in 30-minutes.

The consumer education on payments and mobile payments is sparse. 

Consumers and payment options are in a commoditized mosh pit. 

Imagine influencing the customer experience from the drive-thru menu to the payment window. 

Want me to want to use a specific form of payment? 

Get to work.