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Publisher's Summary

Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his number-one best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.

Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.

For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind.

©2009 Malcolm Gladwell; (P)2009 Hachette

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What members say

Average Customer Ratings

Overall

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Story

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  • Overall
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I'm in love with Malcolm Gladwell

All of his books are captivating & this one takes the standpoint that not all of our "facts" assumptions or profiling has any basis to reality. Makes you question why you believe what you believe.

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  • April
  • RENTON, WA, United States
  • 01-17-15

loved it as with all of his books, extremely

fun read, touches on several themes like bias and generalizations expanded in other future works

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  • Story

Great stories, bad recording

Would you recommend this audiobook to a friend? If so, why?

At this point, I would recommend the BOOK to my friends, but not the audiobook. The editing on this particular recording leaves a lot to be desired. There is random music in the middle of some articles that does not seem to contribute to the overall story telling - like it was to be used to bridge the gap between points, but failed miserably. There are also very noticeable editing errors and entire portions of speaking dialog missing - seems like perhaps a sentence or two.

What did you like best about this story?

The range of topics keeps me entertained and continue to challenge my own perspective and understanding of long established assumptions.

Would you be willing to try another one of Malcolm Gladwell’s performances?

Yes - I have enjoyed several of his books previously, which influenced my purchase of this title.

If you were to make a film of this book, what would the tag line be?

Challenging the Norm

Any additional comments?

I really enjoy listening to Malcolm Gladwell's content as his perspective typically challenges the norm and always proposes "The other side of the story."

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One of Malcolm Gladwell's finest presentations.

Would you recommend this audiobook to a friend? If so, why?

Absolutely. A journey through - that which we did not have to personally experience yet receive the benefits of.

Any additional comments?

Mr. Gladwell has 5 masterpieces at Audible. Hope you will enjoy and benefit from all.

Bill Ellington
Alexandria, LA

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More like 'what the cat dragged in'

Would you try another book from Malcolm Gladwell and/or Malcolm Gladwell?

Absolutely

Has What the Dog Saw turned you off from other books in this genre?

At issue, this book has no uniting theme, its a random collection of interesting stories. Likely leftover research from this other amazing books.

Which scene was your favorite?

Consuming Safety, the stories around how people 'consume' or adjust their behaviors when new safety technologies are implemented. Example, anti-lock brakes in one sample did not reduce accidents as the drivers with them drove more aggressively.

Was What the Dog Saw worth the listening time?

Yes, just not worth a second listen, unlike his other books which are worth listening to at least twice.

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A nice variety of eclectic stories

This is typical Gladwell. It is an eclectic collection of stories on a variety of topics. In the typical Gladwell style, it will leave you entertained, educated, and pondering topics you didn't know were so darn interesting.

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Malcolm at his best

Would you recommend this audiobook to a friend? If so, why?

Malcolm Gladwell always brings a whole new look at how we perceive things in life. I always enjoy his books and What the Dog Saw doesn't disappoint. Looking at life from this perspective, how you carry yourself and how you are perceived. Its a new and refreshing look at life in the way Gladwell always does.

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  • Maryam
  • MERRITT ISLAND, FL, United States
  • 07-29-13

If you like Gladwell, you will like this more...

If you like his books, but find his writing to be a little (or a lot) repetitive, the short form of the stories in this books will fix that right up.

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  • Lindsay
  • Windsor, Ontario, Canada
  • 05-22-13

Utterly absorbing!

Any additional comments?

This was a totally mesmerizing listen - each of the essays in this book is so engagingly written, and Malcolm Gladwell gives a great delivery as well. Anyone who enjoys reading creative non fiction or literary journalism (think: Harper's, The Atlantic, The Walrus, and of course The New Yorker) should definitely check this one out. I thought Gladwell was overhyped, but have really been impressed and would definitely recommend this.

Gladwell really gives you food for thought - everything from why there's only one kind of ketchup (vs. umpteen mustards) to how hair dye commercials have played a role in modern feminism, to late bloomers in the art world...all tackled very creatively and drawing parallels between very diverse segments of society. Also each of the essays are about 45 mins in length - a nice digestible size for car trips.. and a good conversation piece after they're done!

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Interesting but wordy.

Would you say that listening to this book was time well-spent? Why or why not?

There were many indepth nonfiction articles in this books, some very fascinating when the truth was exposed; however, I felt they were a little too wordy. I picked the ones that interested me and skimmed the others.

What was your reaction to the ending? (No spoilers please!)

Not applicable because each chapter is a different research article.

Which scene was your favorite?

The article on the hair color empire and the one on birth control were my favorite articles. I also found the one on the Challenger explosion and the Enron fiasco very revealing.

Could you see What the Dog Saw being made into a movie or a TV series? Who should the stars be?

No.

Any additional comments?

I think I would have enjoyed this more to read an article periodically for its facts and explanation instead of reading the book cover-to-cover.