You'll learn how to apply advanced marketing strategies and techniques to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. For 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee apply them to the largest challenge of all: global poverty.
I liked the audiobook , though I'm trying to find the PDF file which is spouse to be with it according to the narrator , apically that it is produced by AUdible
3 of 3 people found this review helpful
This book is a how to manual. The authors present very specific tools, that properly used, can help inform the development of a strategy to fix some kind of social problem. What was nice about the approach is they have taken the same tools that are used in the business world, and showed how they could apply to areas ranging from fighting malaria to getting patients to take their full course of tuberculosis medicine. You may want to print the related pdfs and have them nearby while listening, because they are referred to several times.
1 of 1 people found this review helpful