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Publisher's Summary

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2000 Malcolm Gladwell; (P)2000, 2005 Time Warner AudioBooks

Critic Reviews

"A fascinating book that makes you see the world in a different way." (Fortune)

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him." (Michael Lewis)

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What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • Overall

Eye opener!!!

it certainly makes you understand and appreciate the surroundings of things, the narrating is good and it keeps you interested.

2 of 2 people found this review helpful

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  • Story

very clear, very readable

I really liked this book. extremely concrete, clear, readable.
the afterword is a great touch

1 of 1 people found this review helpful

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  • Story

An eyeopener

Whether you are runinng a business or trying to manage your family, the book leaves you with very interesting thinking points to revisit your strategies and plans. Very mind opening and empowering.
So, yes; an excellent book to "read" and perhaps re-read..
BUT, the narration..
The over-soothing tone of the author makes you drift into sleep in a story which needs much attention to properly follow and digest. As much flattering as it is to hear the author firsthand, narration should have been done by someone with a tone that better fits the story. So, prepare to use that 10 sec-rewind button over and over -- even then, well worth it.

1 of 1 people found this review helpful

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Great but short

Loved it, but felt it lacked more in deep analysis of all those viral cases. I have found that Jonah Berger's book goes well beyond this one, and therefore has more practical value.

1 of 1 people found this review helpful

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  • Matteo
  • Barcelona, Spain
  • 11-26-11

Enterteining

This Book is very Entertaining. Gladwell has a fun style of writing and some interesting case studies. Out of all the book I took one message, think about who are the connectors, salesman and mavens for your business, treat them different and help the word of month "tip" your business.

This is a 4 star review because there was only one applicable thing about this book.

The narration is very good, which is seldom accomplished by the own author, it was an overall great listen

1 of 1 people found this review helpful

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  • Story

Easy read, inspiring, entertaining

Lots of interesting stories as illustration. I used to only read novels and fiction because I thought non-fiction books were all boring. This was the book that changed my mindset. Kept me entertained while giving me a sense of "I'm actually learning something too!"

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highly recommended

I enjoyed it from start to finish. worth the listen, it carries you right along.

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  • Story

Underwhelming

I expected some kind of great insight but all I got from this book was a bunch of case studies which could have been condensed and published as a series of articles. The the book ended somewhat early.
Gladwell's reading was lethargic and had no energy.

  • Overall

Interesting book but I dont know if useful

Very interesting book but I don't know how to apply knowledge gained by reading this book

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  • Story

Very difficult To understand

I have already heard a lot of audiobooks and despite English not be my native language, I never got trouble to understand what the narrator was saying. In this the tipping point,
I couldn't understand many concepts.

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  • Overall
  • Marcia
  • 01-04-11

Thought provoking

Really enjoyed this book- was recommended to me by a friend. Was impressed by the annecdotal examples making it much simpler to understand the concepts being put forward and this made it much easier to listen to than something which would be more traditional in its approach.

1 of 1 people found this review helpful

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  • Billy Bob
  • 08-24-15

Abridged version lacks substance

I generally avoid abridged versions but got this one by mistake. It's not awful, but I get the feeling that a lot of the substance was probably thinned out to shorten the running time, which is a shame - Gladwell's other works contain a wealth of wonderful detail, whereas this felt like it didn't go deep enough into the points made. I will be returning it and getting the unabridged version instead.

2 of 3 people found this review helpful

  • Overall
  • ChilliDali
  • 12-02-17

preferred Outliers

Much shorter book than I expected. Probably will read again as I like the way Glawell rationalized anecdotal information

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  • Stephen Turner
  • 12-22-16

excellent book. a must for any marketer

This book if excellent. listened to it on audio books and made notes on evernote as I went. really opened my eyes to the mechanics of the spread of ideas and the emergence of trends. non technical, highly engaging, Inspiring. must read for any marketer.

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  • norman
  • 06-14-16

Tiptop

A really good story with valid observations without being overlong. At some parts you're screaming at the recording in acknowledgement and in others pause for thought.

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  • Yaqoub
  • 05-30-16

could have been summarised in an hour

The overall idea was good but the explanation was too lengthy. The last 30 minutes were a good summary.

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  • Marc
  • 05-29-16

it's okay

not going to change my life but it's a good collection of story's. very similar to others by the author.

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  • Holly
  • 03-04-16

Fascinating

Really enjoyed listening to this. Gladwell's delivery of his own research and writing is excellent

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  • Peter Mithamo
  • 12-13-15

Good read and very informative

I have read this book about 5 times and I am not done yet. it teaches loads of concepts needed in life and in business. it will also teach you what other people do to be successful

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  • GenKan
  • 07-25-15

Fantastic book, not so great performance

Would you consider the audio edition of The Tipping Point to be better than the print version?

Havent seen the printed version, couldnt say

What other book might you compare The Tipping Point to, and why?

Made To Stick, since it builds on concepts from that book and Im fairly sure they mentioned The Tipping Point in that one as well. Both are fantastic and take nothing away from each other, only deepens the understanding of trends and ways to ensure successes

What do you think the narrator could have done better?

Faster pace and a little emotion. Did get the feeling of apathy and distance

Any additional comments?

Fantastic concept and the content of the book is amazing, the reader could have used a lot more emotion and made it a lot faster. Overall great and a easy recommendation for anyone looking to broaden their understand of trends, group mentality and several interesting phenomenon in our culture

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  • awoossii
  • 01-11-15

Full version is better

The abridged version is good but the full book is way better. I read the book a couple of years ago and now listened to to the short audio version

3 of 3 people found this review helpful

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  • Brandon
  • 08-14-15

A very important and relevant book for all ages


A very well written and engaging book that touches on extremely important themes worth being explored by all ages. A highly recommended read for anyone who seeks to expand their understanding of all the seemingly "coincidental" factors that shape our personality and ultimately destiny.

1 of 1 people found this review helpful

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  • Miss
  • 06-24-15

Love it

Great stories to tie in key learnings.
Will listen too again and again for everyone

1 of 1 people found this review helpful

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  • Ben Jones
  • 03-15-15

too short.. wish there was an unabridged version

Want a full version, but what there was, was interesting though. Glad I got it on special. Not worth full price.

1 of 1 people found this review helpful

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  • Oti Mesz
  • 06-04-17

incomplete recording

chapter 7 and 8 (in part 3) is missing. I found this out when reading the book summary on another website.

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  • Christine Fletcher
  • 08-27-16

Intriguing topic explained well

This is a fascinating insight into just what brings the 'tipping point' into play. Explains the why & how of trends.

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  • Margaret
  • 08-27-15

Interesting but put me to sleep

Can't finish this audio book because it is just putting me to sleep even though I know the subject matter is interesting. Perhaps it is the narration, but sadly it's a thumbs down for me.

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  • max barr
  • 06-24-15

you beauty of a book!

ripper of a audio book, so many good ideas! will listen to this over and over again I reckon.