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Publisher's Summary

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

©2017 David Waller and Rupert Younger (P)2017 W. F. Howes Ltd

Critic Reviews

"You'll learn why reputations are more valuable than money; you'll learn how they're built and tended and enriched; and how, if neglected, they can catastrophically implode." (Sir Martin Sorrell, CEO WPP)
"This book shows us that no matter who you are, your industry or hustle, reputational capital is at the centre of success or failure." (Steve Stoute, CEO Translation LLC)

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  • billdoesjudo
  • 02-21-18

Good lessons, terrible analysis

Some really valuable guidelines to live by for a public relations professional. But the in-depth analysis is sorely lacking. So often I'm left asking "OK, but why? How?" Instead of real analysis, the core points - which are good points - are just stated over and over in different ways.

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  • Anonymous User
  • 04-16-18

Useful insights for corporate reputation managers

Great recent examples that show how reputation is currency for people and organisations. A must read for all corporate affairs people.