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Sway
- The Irresistible Pull of Irrational Behavior
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
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Publisher's summary
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Weaving together colorful stories about dot-com millionaires, game-show audiences, NBA coaches, and the U.S. Supreme Court, this audiobook tours the flip side of reason and points us toward a more rational life.
Critic reviews
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in." (Martin L. Perl, 1995 Nobel Laureate in physics)
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Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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Some Interesting Insights But Poor Science
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Mindwise
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- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
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Overall
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Performance
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
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Success and Luck
- Good Fortune and the Myth of Meritocracy
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- Narrated by: Robert H. Frank
- Length: 5 hrs and 19 mins
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Overall
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Performance
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Story
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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Not what is advertised
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The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
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- Length: 8 hrs and 18 mins
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Overall
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In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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Useful ideas and information past first chapters
- By superstasia on 07-12-17
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The Culture Code
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- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
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Performance
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
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Willful Blindness
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- Narrated by: Margaret Heffernan
- Length: 11 hrs and 2 mins
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Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
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How Not to Be the Blind Leading the Blind
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The Plateau Effect
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Overall
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Performance
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
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A Bigger Prize
- How We Can Do Better Than the Competition
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Overall
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Performance
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From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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Margaret Heffernan is brilliant!
- By Eric Willingham on 06-09-16
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
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By: Peter Sims
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Super Crunchers
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Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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Great book on
- By Jon on 01-31-08
By: Ian Ayres
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Pitch Anything
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Overall
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Performance
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Expertise
- By Mark on 03-27-24
By: Oren Klaff
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A Primer on Viral & Memorable Marketing
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What listeners say about Sway
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Martin Proulx
- 12-10-08
Disappointing book
If you want to understand the reasons behind irrational behaviour, "Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely" is a much better choice.
The authors of "Sway" preferred storytelling to detailed explanation to explain irrational behaviours. Although their stories are mildly entertaining, they lack the depth and details of Ariely's book. Unless you are looking for superficial answers to irrational behaviours, I would recommend you invest a few more hours in reading Ariely's book and get a much better understanding.
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38 people found this helpful
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Overall
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Performance
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- Cynthia
- 05-01-13
Rationally liked this book
Fans of Malcolm Gladwell (especially “The Tipping Point: How Little Things Make a Big Difference,” 2000 and “Blink: The Power of Thinking Without Thinking,” 2005) will appreciate Ori Brafman and Rom Brafman’s “Sway: The Irresistible Power of Irrational Behavior” I have all of Gladwell’s books. In hardback. And I really liked “Sway”. Actually, “Sway” was an easier read/listen. “Sway” has a lot more anecdotal stories to illustrate the points the Brothers Brafman are making.
My favorite chapter was Eight, “Dissenting Justice.” The Brafmans have the most thorough and easy to understand discussion of how the US Supreme Court reviews cases it decides to hear. The purpose of Supreme Courts conferences is to determine how the Court will rule, and the process – honed over hundreds of years – is to make rational decisions, and to respect the voices of dissent. Very few organizations, business or government, would have the time or discipline to engage in the same process – but a modified procedure, encouraging similar careful consideration of the facts, would be well applied used in corporate decision making processes.
Chapter Seven, “Cocaine and Compassion” was a close second to Chapter Eight. In “Cocaine and Compassion”, the Brafmans discuss the difference between pleasure center motivation (money, cocaine) and altruistic motivation. The bottom line is that people are more likely to cooperate and perform well for altruistic reasons – and, for biological reasons, the motivation is going to be either pleasure or altruism, but not both at the same time.
Altruism is discussed extensively in Adam Grant’s 2013 “Give and Take: A Revolutionary Approach to Success.” “Sway” was easier to understand, and I think I would have had an easier time with “Give and Take” if I’d read/listened to “Sway” first.
I liked parts of “Sway” so much, I listened to parts of it more than once.
The narration was good, but I could have done without the random music – I wasn’t sure what sections it was setting apart.
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16 people found this helpful
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Overall
- Bennett
- 06-28-09
I was swayed by other reviews
I passed this book over several times because of a couple of bad reviews. The truth is, if you enjoy your information delivered through narrative, you'll like this book very much.
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16 people found this helpful
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Overall
- Andy
- 08-23-08
terrific
I really enjoyed listening to Sway. The authors gave great examples of poor decision making They backed up the examples by laying out a "research supported" framework that helped explain what caused these bad decisions to occur. Further, they also laid out frameworks of decision making designed to avoid making poor decision. Narration was solid.
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10 people found this helpful
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Overall
- Jonathan
- 08-09-08
Derivative of Better Previous Books
This book copies/steals the general format and concepts of past books on the same subject (e.g., Black Swan). The problem is the authors just aren't at the same intellectual caliber as the others. Many of the long stories, aren't that interesting and come from the "Academy for Proving the Incredibly Obvious." Other interpretations of contrived class-room games are just plain bizarre (e.g., bids on $20 bill above $20 come from poorly designed game where people don't just cut their losses--author ties this in a tendentious way to U.S. in Iraq).
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- Omar
- 07-14-14
Anecdotes!
If you have before read/listened to books for Daniel Kahneman, Dan Ariely, Daniel Gilbert or any of the other great psychologists who illustrate the human biases, heuristics and mental fallacies ... then avoid this book.
The books only provides anecdotal evidence for already well studied topics while putting the whole thing in a very clumsy, shallow model.
Most of the anecdotes are entertaining though :)
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- Joshua Kim
- 06-10-12
Swayed
The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman is a sweet, short popularizer of the current social psych and behavioral econ research.
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- Jason
- 02-12-10
Freakonomics > Sway
Seemed like a less interesting version of Freakonomics.
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- Loyola
- 01-02-12
An effective book
If you could sum up Sway in three words, what would they be?
SWAY opens your Eyes to understanding irrational behavior.
What was the most compelling aspect of this narrative?
I could begin to understand my own actions over the past years.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Not really, but it made me think more deeply.
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- Joshua
- 03-13-10
Great book
Knowing is the first step
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