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Publisher's Summary

IntroBooks delivers up-to-the-minute information covering everything on a topic in less than one hour. Our books are written to give essential information in a straight-to-the-point format. We have cut out technical jargon, waffle, and unnecessary filler to ensure you get the essential information you need to achieve your goals with confidence.

©2017 Can Akdeniz (P)2017 Can Akdeniz

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Mis-titled perhaps

Would you try another book from IntroBooks and/or Andrea Giordani?

If you are looking for an introduction to the topic of neuroeconomics (the fundamentals), this is not it. I have a solid background in cognitive psychology and neuroscience and I found it difficult to follow some of the author's points. I also found the narration off-putting. Between the narrator's odd British accent and O ver E nun ci ation, this is not an easy listening experience.