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Publisher's Summary

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.

A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

©2012 Princeton University Press (P)2012 Audible, Inc.

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How to be a politician ...

Cicero gives an incredibly concise outline to his brother who is running for office in ancient Rome. The same outline entirely explainsToday's politicians on both sides of the aisle. Clearly people are the same today as then, and must be addressed in the same predictable ways to obtain their vote, help and money.

Perhaps you and I are the exceptions??

I now know how to run for office simply by following Cicero's concise plan. After reading the plan, it all in the execution.

I did not know much about Cicero, but please view his Curriculum Vitae on Wikipedia!

I had no idea. Almost stunning.

Ben

16 of 17 people found this review helpful

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  • TM
  • 12-11-14

Not Marcus Tullius Cicero

Any additional comments?

Just to be clear these are the words of Quintus Tullius Cicero, the younger brother of the famous Marcus Tullius Cicero. So if you're looking for the well known historical figure's words of wisdom, these are not them, but they are close.<br/><br/>Close, because they are a list of political insights that mostly hold true to this day and are worthy of a listen for anyone interested in bringing history to life and discovering how little things have changed.

4 of 4 people found this review helpful

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  • Jami
  • VICTOR, NY, United States
  • 11-27-14

Some Things Never Change

This was one of the daily deals from Audible around Election Day, and it was well worth the 99 cents! I laughed at parts, particularly at how little things have changed. All this time I thought that Americans were responsible for the sad state of political affairs, but come to find out, these attitudes existed in ancient Rome. He is telling his brother to surround himself with those of nobility who can help him in his political life; promise the voters what they want to hear, and then renege on it later; court those who can help you.......sound familiar?

2 of 2 people found this review helpful

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Quite Amusing

A shockingly honest, an amusing, look into what it takes to be an effective politician.

1 of 1 people found this review helpful

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A political classic

Well translated. Astounding how relevant to today. Full of great quotes. Has an introduction and a helpful glossary at the end to explain some of the finer points of translated terms.

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If only my fellow Americans had read this...

If you could sum up How to Win an Election in three words, what would they be?

"How Win Election"

What was the most compelling aspect of this narrative?

The truth it provides

What does Doug Kaye bring to the story that you wouldn’t experience if you just read the book?

Nothing, but he did a fantastic job of narration.

If you were to make a film of this book, what would the tag line be?

What American political tradition lacks.

Any additional comments?

This should be standard in schools.

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Interesting

A short letter, with a helpful introduction and conclusion, it gives interesting insight into the politics of the ancient Roman Republic. There is still much in this letter that applies today (for good or I'll).

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Pragmatic politics. Shameless (and funny).

If you have a secret contempt for those seeking public office (as many do), reading this will in no means warm you to politicians. Shamelessly pragmatic. Unintentionally funny (laugh out loud funny sometimes).

I imagine it's as useful today as it was in 64 BC. In fact I suspect most high ranking politicians have read this?

Can political history be interesting and fun? You betcha.

Perfect dry narration by Doug Kaye.

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Still relevant

What did you like best about this story?

A lot of the themes are still as valid for today's politicians as those it was written for originally. With an upcoming election, this is a good quick listen.

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Politics doesn't change

Would you consider the audio edition of How to Win an Election to be better than the print version?

Yes, because the narrator gave the characters a human voice and connection, even 2000 years ago.

What was one of the most memorable moments of How to Win an Election?

The advice to the candidate about how to "schmooze" people and to make promises that you know you can't keep.

What does Doug Kaye bring to the story that you wouldn’t experience if you just read the book?

A human voice

If you were to make a film of this book, what would the tag line be?

I can't really see this as a film.

Any additional comments?

It was so interesting to read this political advice treatise from so long ago and to realize that these historical figures were real human beings, not that different from us.