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How Hollywood and Harvard Partnered to Save Lives
- Narrated by: Giovannie Cruz
- Length: 3 mins
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How Hollywood and Harvard Partnered to Save Lives
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Publisher's summary
Television is a very powerful medium, the value of which extends well beyond the escapism and entertainment that it brings into our homes. If you're a marketer, for example, you can use TV to introduce a new product to consumers and, via the magic of product placements, make it seem like a must-have item. After all, if your customers' favorite characters use your product, maybe your customers will too.
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