In Everything You Think You Know About Politics...and Why You're Wrong, Kathleen Hall Jamieson, a noted expert on presidential politics, offers a guide through the welter of information - generated by politicians and the media - surrounding political campaigns. Jamieson and her team get into the ins and outs of pollling, the use and abuses of the soundbite, "going negative," and whether or not ads work. Combining trenchant analysis and surprising facts, Everything You Think You Know About Politics...and Why You're Wrong will change the way you look at candidates and the media forever.
"[This book] will boost knowledge about how politics works and why campaigns and the media behave as they do - as well as increase readers' pleasure in observing the whole process." (Amazon.com)
"At once scholarly and practical...it conveys a tremendous wealth of information in an easily digestible format." (Publishers Weekly)