-
Non-Obvious 2018 Edition: How to Predict Trends and Win the Future
- Non-Obvious Series
- Narrated by: David Zarbock
- Length: 7 hrs and 36 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,119
-
Performance4.5 out of 5 stars 946
-
Story4.5 out of 5 stars 940
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.
-
5 out of 5 stars
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
A World in Disarray
- American Foreign Policy and the Crisis of the Old Order
- By: Richard Haass
- Narrated by: Dan Woren, Richard Haass
- Length: 8 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 583
-
Performance4.5 out of 5 stars 499
-
Story4.5 out of 5 stars 496
Things fall apart; the center cannot hold. The rules, policies, and institutions that have guided the world since World War II have largely run their course. Respect for sovereignty alone cannot uphold order in an age defined by global challenges from terrorism and the spread of nuclear weapons to climate change and cyberspace. Meanwhile, great power rivalry is returning. Weak states pose problems just as confounding as strong ones.
-
4 out of 5 stars
-
An interesting summary of the "Establishment" POV
- By Jasmeen Malhotra on 04-24-17
By: Richard Haass
-
Warfighting
- By: The United States Marine Corps
- Narrated by: Eric Burr
- Length: 2 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 238
-
Performance4.5 out of 5 stars 203
-
Story4.5 out of 5 stars 200
Warfighting is an invaluable resource for anyone interested in the subject. Currently on the USMC Commandants' professional reading list.
-
5 out of 5 stars
-
thought food
- By Amazon Customer on 02-17-19
-
Hue 1968
- A Turning Point of the American War in Vietnam
- By: Mark Bowden
- Narrated by: Joe Barrett
- Length: 18 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,707
-
Performance4.5 out of 5 stars 1,568
-
Story4.5 out of 5 stars 1,553
By January 1968, despite an influx of half a million American troops, the fighting in Vietnam seemed to be at a stalemate. Yet General William Westmoreland, commander of American forces, announced a new phase of the war in which "the end begins to come into view". The North Vietnamese had different ideas. In mid-1967, the leadership in Hanoi had started planning an offensive intended to win the war in a single stroke.
-
4 out of 5 stars
-
I KNEW This Book Would Sting Me . . . .
- By Bee Keeper on 07-28-17
By: Mark Bowden
-
The Leader's Bookshelf
- By: R. Manning Ancell, ADM. James Stavridis USN (Ret.)
- Narrated by: Bob Souer
- Length: 8 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 139
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 115
For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.
-
5 out of 5 stars
-
Start here.
- By Bennett M. on 01-04-18
By: R. Manning Ancell, and others
-
Legacy
- By: James Kerr
- Narrated by: Saul Reichlin
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,514
-
Performance4.5 out of 5 stars 1,286
-
Story4.5 out of 5 stars 1,283
The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we - as individuals, companies and teams - learn from them? The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years.
-
3 out of 5 stars
-
Great content marred by the terrible attempts at accents in the narration
- By Dermot H on 04-11-21
By: James Kerr
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,119
-
Performance4.5 out of 5 stars 946
-
Story4.5 out of 5 stars 940
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.
-
5 out of 5 stars
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
A World in Disarray
- American Foreign Policy and the Crisis of the Old Order
- By: Richard Haass
- Narrated by: Dan Woren, Richard Haass
- Length: 8 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 583
-
Performance4.5 out of 5 stars 499
-
Story4.5 out of 5 stars 496
Things fall apart; the center cannot hold. The rules, policies, and institutions that have guided the world since World War II have largely run their course. Respect for sovereignty alone cannot uphold order in an age defined by global challenges from terrorism and the spread of nuclear weapons to climate change and cyberspace. Meanwhile, great power rivalry is returning. Weak states pose problems just as confounding as strong ones.
-
4 out of 5 stars
-
An interesting summary of the "Establishment" POV
- By Jasmeen Malhotra on 04-24-17
By: Richard Haass
-
Warfighting
- By: The United States Marine Corps
- Narrated by: Eric Burr
- Length: 2 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 238
-
Performance4.5 out of 5 stars 203
-
Story4.5 out of 5 stars 200
Warfighting is an invaluable resource for anyone interested in the subject. Currently on the USMC Commandants' professional reading list.
-
5 out of 5 stars
-
thought food
- By Amazon Customer on 02-17-19
-
Hue 1968
- A Turning Point of the American War in Vietnam
- By: Mark Bowden
- Narrated by: Joe Barrett
- Length: 18 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,707
-
Performance4.5 out of 5 stars 1,568
-
Story4.5 out of 5 stars 1,553
By January 1968, despite an influx of half a million American troops, the fighting in Vietnam seemed to be at a stalemate. Yet General William Westmoreland, commander of American forces, announced a new phase of the war in which "the end begins to come into view". The North Vietnamese had different ideas. In mid-1967, the leadership in Hanoi had started planning an offensive intended to win the war in a single stroke.
-
4 out of 5 stars
-
I KNEW This Book Would Sting Me . . . .
- By Bee Keeper on 07-28-17
By: Mark Bowden
-
The Leader's Bookshelf
- By: R. Manning Ancell, ADM. James Stavridis USN (Ret.)
- Narrated by: Bob Souer
- Length: 8 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 139
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 115
For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.
-
5 out of 5 stars
-
Start here.
- By Bennett M. on 01-04-18
By: R. Manning Ancell, and others
-
Legacy
- By: James Kerr
- Narrated by: Saul Reichlin
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,514
-
Performance4.5 out of 5 stars 1,286
-
Story4.5 out of 5 stars 1,283
The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we - as individuals, companies and teams - learn from them? The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years.
-
3 out of 5 stars
-
Great content marred by the terrible attempts at accents in the narration
- By Dermot H on 04-11-21
By: James Kerr
-
Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- By: Jeff Bezos, Walter Isaacson - introduction
- Narrated by: L. J. Ganser
- Length: 8 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 271
-
Performance4.5 out of 5 stars 221
-
Story4 out of 5 stars 220
In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
-
5 out of 5 stars
-
Do the right thing.
- By FULL Creative on 12-06-20
By: Jeff Bezos, and others
-
This Kind of War
- The Classic Korean War History
- By: T. R. Fehrenbach
- Narrated by: Kevin Foley
- Length: 24 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 922
-
Performance4.5 out of 5 stars 781
-
Story4.5 out of 5 stars 777
This Kind of War is a monumental study of the conflict that began in June 1950. Successive generations of U.S. military officers have considered this book an indispensable part of their education. T. R. Fehrenbach's narrative brings to life the harrowing and bloody battles that were fought up and down the Korean Peninsula.
-
4 out of 5 stars
-
"On their society must fall the blame"
- By Aser Tolentino on 10-07-12
By: T. R. Fehrenbach
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 106
-
Performance4.5 out of 5 stars 85
-
Story4.5 out of 5 stars 84
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 329
-
Performance4.5 out of 5 stars 277
-
Story4.5 out of 5 stars 272
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
4 out of 5 stars
-
Very good but I was expecting more
- By Carlos R. R. Silveira on 06-03-20
By: Richard Rumelt
-
Gates of Fire
- An Epic Novel of the Battle of Thermopylae
- By: Steven Pressfield
- Narrated by: George Guidall
- Length: 14 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,696
-
Performance5 out of 5 stars 4,208
-
Story5 out of 5 stars 4,212
Gates of Fire puts you at the side of valiant Spartan warriors in 480 BC for the bloody, climactic battle at Thermopylae. There, a few hundred of Sparta’s finest sacrificed their lives to hold back the invading Persian millions. The time they bought enabled the Greeks to rally - saving, according to ancient historian Herodotus, “Western democracy and freedom from perishing in the cradle.” How did the Spartans accomplish this superhuman feat? This is what the King of Persia hopes to learn from the sole Spartan survivor.
-
5 out of 5 stars
-
The Story is good The Narrator is Great
- By Richard on 02-27-12
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 789
-
Performance5 out of 5 stars 686
-
Story4.5 out of 5 stars 673
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
2 out of 5 stars
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- By: Kevin Kelly
- Narrated by: George Newbern
- Length: 11 hrs and 30 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,453
-
Performance4.5 out of 5 stars 3,863
-
Story4.5 out of 5 stars 3,846
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.
-
2 out of 5 stars
-
Predicting is hard, especially about the future
- By Michael on 02-20-17
By: Kevin Kelly
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 900
-
Performance4.5 out of 5 stars 767
-
Story4.5 out of 5 stars 766
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
5 out of 5 stars
-
The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Al Ramadan, and others
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 131
-
Performance5 out of 5 stars 114
-
Story5 out of 5 stars 113
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
5 out of 5 stars
-
best business book I've read yet!
- By jrwaggs11oh on 04-14-20
By: Marcus Sheridan
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 60
-
Story4.5 out of 5 stars 61
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- By Mohamed Anwar Sh Aldin on 01-20-20
By: Richard Shotton
-
Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- By: Rohit Bhargava
- Narrated by: Tom Zingarelli
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall3.5 out of 5 stars 53
-
Performance4 out of 5 stars 44
-
Story3.5 out of 5 stars 44
What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
-
2 out of 5 stars
-
Very Basic
- By JACQUES SREDNI on 08-03-17
By: Rohit Bhargava
-
The Psychology of Money
- Timeless Lessons on Wealth, Greed, and Happiness
- By: Morgan Housel
- Narrated by: Chris Hill
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 3,464
-
Performance5 out of 5 stars 2,905
-
Story5 out of 5 stars 2,875
Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.
-
5 out of 5 stars
-
Really interesting and fun take on money
- By Brian Sachetta on 09-28-20
By: Morgan Housel
Publisher's Summary
What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?
The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armor, and the World Bank. The answers to these questions may not be all that obvious. And that's exactly the point.
For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million listeners already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Non-Obvious 2018 Edition: How to Predict Trends and Win the Future
Reviews - Please select the tabs below to change the source of reviews.
-
Overall2 out of 5 stars
- James
- 07-27-20
Read like a manual
If you like things that read like a manual this is for you, some good ideas and prospects but author just moved right past them as a manual would.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ramzy28
- 03-19-19
Great book on trends and trend curation
Even if this book only had the yearly trends he projects, that would be enough to make it a great book. In addition to his now famous yearly trends, the author teaches you how to get on the right side of the trend, and gives you a sort of the secret sauce behind the scenes peak at how he finds and builds these trends and literally teaches you how to curate trends like he does. Reviews of previously identified trends from past editions along with longevity ratings is just the cherry on top. Indispensable resource for marketers, strategists, futurists, and consultants.
-
Overall2 out of 5 stars
-
Performance1 out of 5 stars
-
Story2 out of 5 stars
- Scott Graham
- 04-23-18
Terrible Perfomance.
and the work is bloated. I had to listen on my extreme fast forward to finish.