Ninja Innovation

The Ten Killer Strategies of the World's Most Successful Businesses

By: Gary Shapiro

Narrated by: Dan Woren

Innovate or die

For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.

What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.

As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history—Intel, IBM, and Samsung, to name a few—focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.

In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike force—just like the legendary medieval warriors known as ninjas. Ninjas weren't called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success.

Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy.

Interesting theme, good stories

The main strength is this is an insider's view of of the electronics industry. There are also many other interesting business stories, nicely told. The premise, act like a Ninja to succeed, is novel, but readers will have to judge just when to apply these ideas. Looking back in time one can find success in emulating Ninjas and failure otherwise, but one can cherry pick as needed to suit the theme. Still, I did enjoy this very much. There is a lot of sane analysis in here. Note also that the author is a stong free market proponent. NI made me think much more about what innovation really means, and why it is so very important. So, I just changed my overall to 5 from four!

Great book

Enjoyed listening to the various techniques, that can be applied in our day to day work environment".Great book ,thx

Good useful info with some personal bias

I am grateful for the nuggets of info amongst the personal musings of the writer's thoughts on the merits of the current political climate. The historical references are quite interesting as I did not have that information before.

The book is well written and easy to listen to. The narrators pronunciation of entrepreneur was the only thing I did not like.

Honnêtement

Ce que je retiens, c'est qu'en disant la vérité , on ne se trompe jamais car on dois toujours traiter ses clients comme on aimerais être traité

Very inspiring and now one of my favorites!

One of the first audio books I've listened to twice within a few days of buying.

A good book.

Mr Shapiro shares his experiences in the consumer electronics industry, while also sharing his observations of good and bad decisions made by businesses and governments.

great book very good

one of the best books I've read since think and grow rich very good read

Very Informative. Well told story

Some great examples of what to do and not to do in business. A good book for entrepreneurs of small and large businesses.

Inspiration to make your business great.

Gary Shapiro has the ability to break complicated subjects down into small bite sized peices and explain them well. There is no shortage of detail but this book doesn't overwhelm you with them. I suggest this book to anyone starting a business, whether in the tech industry or not.

Ninja Innovation - says it all!

Learn about the evolution of the consumer electronic industry in awesome ninja analogies. Be disciplined, be strategic, and be a fearless ninja of innovation in your industry.