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Publisher's Summary

Social media is taking over marketing and it can be hard to keep up, but you don't have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company, no matter what size. You'll be able to work smart, not hard, and do more with fewer resources.

©2016 Nick Westergaard (P)2016 American Management Association International

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