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Publisher's Summary

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.

This article, written by Robert Cialdini, originally appeared in the February 2001 issue.

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  • ©2001 Scientific American

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    • 08-04-15

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    I have read through most of the book this is based on. Life changing stuff.