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Publisher's Summary

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.

This article, written by Robert Cialdini, originally appeared in the February 2001 issue.

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  • ©2001 Scientific American

    What members say

    Average Customer Ratings

    Overall

    • 4.1 out of 5.0
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    Performance

    • 4.2 out of 5.0
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    Story

    • 4.2 out of 5.0
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    Sort by:
    • Overall

    Direct and to the point

    This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon

    6 of 6 people found this review helpful

    • Overall

    Money well spent

    Short and sweet. If you are in sales or negotiate on a regular basis, this is a must read!

    5 of 5 people found this review helpful

    • Overall
    • jose
    • Medellin, Colombia
    • 07-19-11

    feeling obliged

    Just like in the book they say, we are manipulated into feeling we must reciprocate. well, i did.
    quite the basic knowledge, well structured and quite usefull, an excelent 2 bucks investment, a must read for basic survival.

    1 of 1 people found this review helpful

    • Overall

    Nothing suprising here -- mostly common sense.

    Moderately interesting but no stunning insights. I was hoping for more science, particularly science that may go beyond what you'd intuit anyway.

    1 of 1 people found this review helpful

    • Overall
    • Performance
    • Story

    Nothing New

    Same recycled information as in chialdini's other books. IT shoiuld be a warning/disclaimer not to but if one haș already purchased the book.

    • Overall
    • Performance
    • Story

    Relevant info

    I could learn important aspects and reassure some I already knew. Goes to the point.

    • Overall
    • Performance
    • Story
    • oshia
    • BEMIDJI, MN, United States
    • 12-25-12

    good info, bad sound

    interesting article, but the sound quality is poor- quiet on speakerphone and muffled in a headset