Marketing feels daunting to many nurse practitioners. Afterall, you have your hands full with seeing patients and running your practice. And yet, it’s essential in order to have the patients that make this all worthwhile.

In this episode of the NP Business Matters podcast, we discuss the first and most important things NPs want to do when marketing their practices.

All before spending a dime or hiring anyone.

Such as finding your ideal patient, identifying the benefits of you and your practice, avoiding, starting a Google business profile, and more.

Head over to the show notes at https://NPBusiness.ORG/97 for all the links.

Find us on Social:

• Facebook: https://www.facebook.com/NursePractitionerBusiness
• Instagram: https://instagram.com/barbaracphillips
• YouTube: https://YouTube.com/NPBusiness

Do you ever wonder about Direct Primary Care? Judging by the questions we receive at NPBO about this, chances are good you have.

On Episode #96 of the NP Business Matters Podcast, we speak with Dr. Penni Vashon, DNP, APRN of Charleston, SC, about DPC practices.

• What is DPC?
• Pros and Cons of DPC practice?
• Who are they for, and who are they not for?

And we will learn more about the first DPC conference specifically for NPs and PAs being held February 7-9 in Charleston!

Find us on Social:

• Facebook: https://www.facebook.com/NursePractitionerBusiness
• Instagram: https://instagram.com/barbaracphillips
• YouTube: https://YouTube.com/NPBusiness

If you were presented with the idea of having a scribe do all your documentation, would you do it? If you are like most healthcare providers, you would jump up and down for the opportunity. Documentation is the least favorite activity for nearly all providers.

Enter the healthcare AI (Artificial Intelligence) scribe.

• It’s a tool that can save you hours and allow you to focus on the patient in front of you.
• It’s a tireless worker who understands (or should understand) privacy.
• It’s non-intrusive.
• And it’s cost-effective.

What’s not to love?

But before you jump on this and bring one into your practice and work flower, there are some things you need to consider. Big things, like the legal implications, privacy, and ethical concerns.

Listen in for more and share your experience at NPBusiness.org/95

Find us on Social:

• Facebook: https://www.facebook.com/NursePractitionerBusiness
• Instagram: https://instagram.com/barbaracphillips
• YouTube: https://YouTube.com/NPBusiness