For Connie Minor, who had a colorful, thriving career as a newspaper man 20 years earlier, a last chance to make it big - or take a big fall - has come from Henry Ford II and his new brainchild, the Edsel. Shrouded in secrecy, the E-car is to compete with Cadillac and make Ford Motor Company the number one shop in town...and the world. Minor's job? Sell it to America.
Although Minor has his doubts about this car (especially that strange grille), he knows how to make an advertising pitch. But before he can start, he's hit with a hardball proposition from union leader Walter Reuther and a zealous politician looking for pinkos in Detroit's bizarre pro wrestling circuit. Bouncing back and forth between two women - one half his age and the other twice as smart - Connie does what he does best and dives into the Detroit underworld of mobsters, molls, wrestlers, and ex-cops. And finds someone with deadly plans for Henry II's grand dream.
If you could sum up Edsel in three words, what would they be?
Devious, interwoven story of the early auto industry
Who was your favorite character and why?
Connie - a reporter brought in to be a marketeer, caught in the web of union politics and billionaire auto moguls and their whims.
If you were to make a film of this book, what would the tag line be?
There is so much more to the launch of a new car line than you ever knew.
Any additional comments?
The creative process of automotive design is so cut throat and secretive in the early days you'll get a look into the political and executive moves made on every decision, how money didn't matter, how the union worked and the human fall out when the idea of the Edsel fails.
If you know your classic American cars & general 1950s history it will greatly add to your enjoyment of this book.
Without that information you may find it difficult to follow at times & to be honest I never did work out what the plot was, however I did enjoy the general atmosphere of the period which the author has effectively recreated.
The usual hard boiled detective language is employed here. Incidentally the cover picture shows a 1959 Chevrolet rather than the 1958 Edsel which is the focus of the book?