Your audiobook is waiting…

My Life in Advertising

Narrated by: Jason McCoy
Length: 5 hrs and 15 mins
4.5 out of 5 stars (73 ratings)

Regular price: $19.95

$14.95/month after 30 days. Cancel anytime.

Publisher's Summary

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for Internet marketing.

©2016 BN Publishing (P)2016 BN Publishing

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    53
  • 4 Stars
    9
  • 3 Stars
    6
  • 2 Stars
    4
  • 1 Stars
    1

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    47
  • 4 Stars
    10
  • 3 Stars
    7
  • 2 Stars
    3
  • 1 Stars
    1

Story

  • 4.5 out of 5 stars
  • 5 Stars
    51
  • 4 Stars
    7
  • 3 Stars
    4
  • 2 Stars
    5
  • 1 Stars
    1
Sort by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Useful as history. Not sure it holds up today.

There are a lot of classic, solid tips in this book. But it’s showing a lot of age. Try as I might, I don’t think coupons are the way to advertising success these days.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Mr. Hopkins delights

I just discovered Claude Hopkins as I dive into advertising as an Internet entrepreneur. his books have been most insightful. I have come to better understand the endeavor that I am undertaking much better through his writings. I'm Thrilled to be learning from such a master_!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

An amazing book learning the life of an advertiser

Listen to it. Then listen to it again. I loved this book and learned much on advertising.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Simply a must have for entrepreneurs...

This is one of those books that you really need to listen to once a year. Now, if your not into writing copy that sales then this book will be meaningless to you. I'm not a copy writer but I create ads and his book angle is awesome. I would be this book again...

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Dev
  • 06-12-18

Great Book

These are the fundamentals of Advertising which I seeded the most. thanks for this book!

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 04-23-19

Great book<br />

Yes it was written a long time ago. So some of the information is dated. But there is so much gold here. Many of the principles are just as relevant today. As back when Hopkins first discovered them. Do yourself a favour and listen more than once!