Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Tiffany Bussey.

Director of the Morehouse Innovation and Entrepreneurship Center (MIEC). Here are some key highlights and themes from the conversation:

🔑 Key Themes & Takeaways 1. Empowering Black and Brown Entrepreneurs

• MIEC focuses on helping scalable, mid-sized Black and Brown businesses grow.
• Over 400 businesses have been supported, resulting in:
  • 850+ new jobs
  • $34M+ in new capital
  • $82M+ in new revenue

2. The “Three C’s” of the Small Business Executive Program

• Capital: Access to funding.
• Connections: Building meaningful relationships with decision-makers.
• Contracts: Securing business opportunities with large firms.

3. Breaking Stereotypes

• Dr. Bussey emphasizes the need to challenge the narrative that Black communities lack skilled labor or entrepreneurial drive.
• Entrepreneurship is described as being “in our DNA,” rooted in resilience and survival.

4. Strategic Partnerships

• MIEC collaborates with major corporations (e.g., JPMorgan Chase, Wells Fargo) to fund training programs.
• Partnerships with organizations like Goodwill provide free job training and even stipends for participants.

5. Sustainability as a Business Opportunity

• Dr. Bussey highlights the massive potential in sustainability sectors:
  • EV Infrastructure: $163B industry
  • Green Building: $324B
  • Agriculture: $20B
  • Renewable Energy: $952B
• Encourages entrepreneurs to think beyond traditional business models and tap into these emerging markets.

6. Access to Opportunity

• Beyond capital, access to opportunity is a major barrier.
• MIEC connects small businesses with large “primes” (e.g., general contractors) to help them enter supply chains.

7. Mindset Shift

• Dr. Bussey discusses the psychological and historical barriers that prevent some from pursuing entrepreneurship.
• Emphasizes the importance of resilience, preparedness, and community support.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey.

📝 Summary of the Interview

El' Deity Princey is a transformational master coach, author, and speaker with a background in social science, neuroscience, and trauma recovery. In this powerful and deeply personal interview, she shares her journey from childhood trauma and dysfunction to becoming a high-achieving coach helping others reprogram their minds, cut toxic ties, and build wealth-driven lives. Her book, Monetize a Mind That’s Colonized, and her coaching business, 11 Master Consulting, are tools she uses to empower others to transcend adversity and manifest success.

🔑 Key Takeaways 1. Mindset is the Foundation of Wealth

• “Energy is currency.” True prosperity begins with internal transformation.
• Reprogramming the subconscious mind is essential to breaking free from societal conditioning and limiting beliefs.

2. Cutting Toxic Ties

• Toxic relationships—whether personal, familial, or professional—drain energy and hinder growth.
• “When you cut toxic ties, you thrive.”
• Applies to both employees and employers: focus on those who contribute positively to your mission.

3. Coaching vs. Therapy

• Coaching focuses on present and future goals, while therapy often addresses past trauma.
• El' Deity emphasizes accountability, strategy, and results in her coaching practice.

4. Routine Builds Wealth

• Daily habits, environment, and self-care routines are critical to building internal and external wealth.
• “Everyone has a gift. Everyone has a talent.” Routine helps unlock and monetize those gifts.

5. Healing from Trauma

• She shares her personal experience with Adverse Childhood Experiences (ACES) and how childhood PTSD mirrors veteran PTSD.
• Her journey from dysfunction and cult-like environments to academic and personal success is a testament to resilience.

6. Manifestation Requires Action

• Her concept of “Coagulation Law” emphasizes that belief alone isn’t enough—resources and action are required to manifest goals.
• Life is like Monopoly: strategy and movement are key to winning.

7. Empowering Language

• Words shape reality. Avoid saying “I’m struggling”—instead, affirm your intelligence and capability.
• “Speak life into yourself.”

8. Client Success Stories

• She helped a client leave a toxic home, pursue her talents, and attract a supportive partner—demonstrating how mindset shifts lead to real-world success.

9. Accessibility & Services

• Offers free live coaching on TikTok three times a week.
• Book: Monetize a Mind That’s Colonized is available on Amazon under her real name, Princess Halo.
• Coaching and courses available through 11 Master Consulting.

💬 Notable Quotes

• “When you master your emotions, you master your reality.”
• “Healing doesn’t take years—it takes intention.”
• “I got tired of begging for crumbs of love and began to give myself loads of love.”
• “Your self-image is what you attract.”
• “Are you tired yet? If yes, it’s time to pivot.”

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview

To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival.

🧭 Interview Outline 1. Background & Origins

• Both from Memphis, Tennessee; met in high school.
• Started tax preparation in 2010 as a mom-and-pop operation.
• Transitioned from brick-and-mortar to virtual model by 2015.

2. Business Philosophy

• Entrepreneurship is defined as service to others.
• Mowbray is the visionary; Cherina is the implementer.
• Emphasis on scaling with structure: legal, accounting, HR.

3. One Stop Taxes

• Grew from a single office to over 1,000 virtual franchise locations.
• Offers free training, no startup costs, and shared revenue model.
• Built a platform allowing clients to submit documents and sign remotely.

4. Virtual Tax Model

• Designed for convenience and accessibility.
• Clients and tax preparers never need to meet in person.
• Platform includes document upload, e-signature, and cloud storage.

5. Franchise & Training

• Learning Management System (LMS) for onboarding.
• Training includes tax prep, customer acquisition, and platform use.
• Strategic partnerships with local businesses (e.g., dealerships, daycares).

6. Black Tax Festival

• Annual event held in Atlanta (Oct 16–18).
• Combines networking, education, and recognition.
• Includes IRS updates, business workshops, and the Titan Awards.
• Open to all entrepreneurs, not just tax professionals.

7. Expansion & Diversification

• Own restaurants in Memphis and the Dominican Republic.
• Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks).
• Own a yacht for rental experiences in the DR.
• Plans to develop a restaurant strip near FedExForum in Memphis.

💡 Key Takeaways

• Vision + Execution = Growth: Their complementary roles fuel business success.
• Virtual is Scalable: Transitioning to virtual allowed exponential growth.
• Community Impact Matters: Black Tax Festival fosters education and recognition.
• Diversification is Strategic: Restaurants and real estate expand their brand.
• Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta.
• Faith & Family Drive: Their journey is rooted in love, planning, and purpose.

🗣️ Notable Quotes

• “Entrepreneurship means being a servant to other people.”
• “The same thing that works at \$1M doesn’t work at \$15M.”
• “We had to fire ourselves from some jobs and hire professionals.”
• “We built a platform where you can do taxes from your couch.”
• “We started before social media—we know belly-to-belly marketing.”
• “Recognition matters—people don’t get it at home or work.”
• “We’re trying to bridge the wealth gap through proper paperwork.”
• “We bought a yacht in the Dominican Republic to rent for experiences.”

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.