In this power-packed episode of Mocktails with Marina, we’re dropping the full audio recording of last week’s Drink Money Masterclass: a tactical, no-fluff training designed for beverage brand founders, kavatenders, sales reps, and affiliate marketers in the non-alcoholic and functional beverage industry.

Whether you're selling RTDs, tinctures, kava, or adaptogenic blends, this masterclass covers the foundational sales psychology, pitch strategy, and customer communication skills you must master to move product, build trust, and generate revenue without relying on alcohol as a crutch.

Learn how to position your functional or non-alc beverage as an experience, not just a drink. Discover what really converts in tasting rooms, behind the bar, or via affiliate marketing, and walk away with actionable steps you can implement today to increase visibility and sales.

This isn't a general sales pep talk, it's a niche-specific sales blueprint for a new wave of beverage entrepreneurs rewriting the rules.

🎧 Hit play to learn how to sell beverages that heal, not numb.

Watch the full video here: https://www.marinamars.com/product-page/serve-sell-scale-masterclass

Send me questions: hello@marinamars.com

In this episode of Mocktails with Marina, we sit down with Abbie Romanul, founder of Raising the Bar, the zero-proof cocktail kit subscription that's become a staple for mindful drinkers, sober-curious folks, and wellness-forward hosts across the U.S.

Abbie shares her deeply personal journey—from quietly deciding to stop drinking after one too many mornings filled with shame and exhaustion, to realizing how few options existed for those who still craved the ritual, flavor, and experience of a great cocktail without the alcohol. That moment sparked the idea for Raising the Bar, a brand now known for curating monthly boxes packed with premium non-alcoholic spirits, mixers, bar tools, and mixologist-crafted recipes.

We talk about the realities of building a non-alcoholic business as a mom of three (including while pregnant during a pandemic!), how she balances creativity with logistics, and what it really takes to scale a purpose-driven CPG brand in the functional beverage industry.

Abbie also reflects on the unexpected emotional challenges of sobriety, the deeper meaning of celebration, and how Raising the Bar customers—from liver cancer patients to cocktail enthusiasts—are using her kits to feel included, intentional, and connected.

Whether you're looking for zero-proof drink ideas, exploring non-alcoholic business models, or just want a peek behind the scenes of building a thoughtful, scalable brand—this episode will hit home.

Explore Raising the Bar: www.weareraisingthebar.com
Follow @weareraisingthebar on Instagram

Start your own non-alc business: www.marinamars.com/themodernmocktail

In this powerful episode of Mocktails with Marina, host Marina Castillo sits down with Sarah Kiriliuk, the founder of Some Good Clean Fun and sober lifestyle advocate behind the popular Instagram account @somegoodcleanfun. With her PR and media background and deeply personal journey through perimenopause, motherhood, and midlife transformation, Sarah shares how she went from wine-filled nights to becoming a trusted voice in the non-alcoholic beverage movement.

Together, Marina and Sarah explore the roots of mommy wine culture, the layered experience of midlife women navigating sobriety, and the health and hormonal shifts that make alcohol feel increasingly misaligned. They talk about the psychology of alcohol marketing, the rise of non-alcoholic alternatives, and the way community (and lack thereof) shapes sober curiosity, especially for Gen Xers and Xennials.

Sarah also opens up about how Some Good Clean Fun evolved from DIY shrubs in her kitchen to a growing platform on Substack helping women discover the art of mindful drinking, one mocktail at a time. She shares vulnerable stories about parenting, breaking habits, and what “clean fun” really means when you’ve stripped away the numbing agents and finally come home to yourself.

If you're a sober-curious woman, non-alc brand founder, or simply someone wondering what’s next after ditching booze, this episode offers emotional honesty, industry insight, and an invitation to rewrite the story of what celebration and presence can look like in your 40s and beyond.

👉 Want to connect with Sarah or check out her latest writing?
Find her on Substack at somegoodcleanfun.substack.com
Follow her on Instagram: @somegoodcleanfun
Visit her website: somegoodcleanfun.com

🎧 Tune in now to hear the full conversation and discover why Some Good Clean Fun is more than a brand, it’s a movement.