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Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- Narrated by: Natalie Hoyt
- Length: 3 hrs and 33 mins
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Mobilized: An Insider's Guide to the Business and Future of Connected Technology
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That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhance and multiply the frequency and power of our real-world interactions.
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Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 72
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Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 1,195
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Performance4.5 out of 5 stars 1,002
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Story4.5 out of 5 stars 997
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 116
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Performance4.5 out of 5 stars 101
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Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 305
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Performance4.5 out of 5 stars 242
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Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 47
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Performance4 out of 5 stars 41
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Story4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
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Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
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Overall4 out of 5 stars 158
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Performance4.5 out of 5 stars 137
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Story4 out of 5 stars 134
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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3 out of 5 stars
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Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
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Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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Overall4 out of 5 stars 502
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Performance4 out of 5 stars 410
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Story4 out of 5 stars 406
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 173
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Performance4.5 out of 5 stars 158
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Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 235
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Performance4.5 out of 5 stars 188
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Story4.5 out of 5 stars 187
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 44
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Performance4.5 out of 5 stars 40
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Story4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 308
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Performance4 out of 5 stars 254
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Story4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 89
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Performance4.5 out of 5 stars 71
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Story4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 267
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Performance4.5 out of 5 stars 236
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Story4.5 out of 5 stars 235
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall4 out of 5 stars 68
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Performance4 out of 5 stars 58
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Story4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 147
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Performance4.5 out of 5 stars 135
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Story4.5 out of 5 stars 136
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
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Pretty good but not complete
- By Casey on 10-29-17
-
AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,301
-
Performance4.5 out of 5 stars 3,637
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Story4.5 out of 5 stars 3,635
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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3 out of 5 stars
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
What listeners say about Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- etienne bourdon
- 05-19-16
Great Book about what should be the mobile way
With a good balance of background levers, details about key mobile successes and practicals tools to test and improve your apps, I do recommend this book to people already involved in mobile design as well as people who should be more involved in the mobile way!
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Overall5 out of 5 stars
- Ahmed A. Akour
- 05-31-16
its exactly what i was looking for.
the book is really insightful to the appointment it gives you a very wide view on the mobile industry
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Shaz
- 03-10-16
Must read for anyone involved in mobile
I "read" this with my audible app! Easy read with concepts supported by real world case studies. Principles shared in the book are applicable today!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Neumann
- 03-22-16
Must-read if your business depends on mobile
What did you like best about this story?
It lays out a blueprint for how to do mobile in today's business environment. With the shift to mobile happening faster than most businesses are prepared for, it's critical to understand how to succeed in the mobile future.
Any additional comments?
I'm buying a copy for everyone on my team.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- James Dunham
- 05-04-16
Truly enjoyable read, spectacular use of time
Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?
SC Moatti has created a fantastic read, rich with analogies, easy to consume with the right mix of repetition to help jog the memory cells. The audible version has made me want the print version so I can make notes and use it as a reference.
What was one of the most memorable moments of Mobilized: An Insider's Guide to the Business and Future of Connected Technology?
I really enjoyed the mix of industry/business facts and stats, coupled with straight forward frameworks brought to life with case studies and imagery conjured from historical references.
What does Natalie Hoyt bring to the story that you wouldn’t experience if you just read the book?
The narrator does a first class job, having met SC I keep hearing her voice, her inflections and her emphasis.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Complete enjoyment, stimulating body, mind and spirit! Hmmm where have I heard that before?
Any additional comments?
Highly recommend, should be course work for CS and anyone headed to the software market space/mobile app market.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- KGoradia
- 04-18-16
A must read for online business owners
Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?
SC outlines strategies for building successful mobile products by describing how companies like Facebook and Trulia built their apps. SC provides concrete examples of why many companies have succeeded by adapted to mobile first strategy and the history of how that came about. Her story of how Facebook came about building mobile-first strategy is very insightful. She describes her own product management experience and how she sees the wider shift from desktop to mobile technology. If you are seeing more and more of your site traffic is coming from mobile but trying to figure out how to approach this shift, this book will give you plenty of clarity and tips for managing the change.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jules W.
- 04-17-16
Excellent advice and framework for mobile
This book provides an excellent, memorable framework and clear examples to help product builders understand what makes a great mobile app. SC also provides invaluable advice on how to develop an organizational culture to truly take advantage of the opportunities available today thanks to the growth of mobile technologies. Highly recommended!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- D. Adewodu
- 05-31-16
Great book
Describes the essence of what a mobile first organization and society entails. Recommend this to anyone trying to understand why mobile is so important going forward.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Matthew Houston
- 03-21-16
Thought provoking insight about mobile!
Would you listen to Mobilized: An Insider's Guide to the Business and Future of Connected Technology again? Why?
I would listen again because the "rules" about what makes a great mobile product are so simple to understand but so relevant with great products on the market today. I want to apply the rules to different mobile products.
What other book might you compare Mobilized: An Insider's Guide to the Business and Future of Connected Technology to and why?
I feel like this book is the first of its kind regarding mobile.
Have you listened to any of Natalie Hoyt’s other performances before? How does this one compare?
I have not listened to Natalie Hoyt before but really enjoyed this performance.
Was there a moment in the book that particularly moved you?
The part of the book that spoke to me the most were the Moatti's rules about great mobile products. I have never seen these products explained in such a manner where everyone can understand the transformational impact mobile is having on the world.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- J. Olson
- 03-23-16
See the Future Clearly
This book paints a picture of a highly plausible mobile-based future and shares to rules of the game as well as strategies for playing well, based on her extensive experience.
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