-
Mestres da escala
- As grandes ideias que transformaram pequenos negócios em sucessos globais [Surprising Truths from the World's Most Successful Entrepreneurs]
- Narrated by: Bruno Genuíno
- Length: 12 hrs and 33 mins
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Mestres da escala
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Publisher's summary
As melhores lições das empresas e startups que estão solucionando os grandes desafios do século XXI
E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada?
Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste audiolivro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio.
Ele apresenta 10 princípios que você pode adotar – e que passam longe do óbvio. Como ter uma ideia vencedora e depois fazê-la ganhar escala? Que mensagens se escondem atrás de um “não”? Qual é a hora certa de parar de ouvir os clientes?
Com relatos de casos espetaculares e os comentários inspirados do autor, este é um audiolivro ideal para quem deseja repensar e reinventar seu negócio.
Critic reviews
“Reid Hoffman tem talento para ir direto ao coração de cada caso e transformá-lo em uma lição inesquecível. Quem gosta de histórias bem contadas vai saborear este livro.” – Bob Iger, CEO da The Walt Disney Company
“Para liderar com visão e coração, comece aprendendo com os outros. Hoffman conta ótimas histórias para ensinar lições e traz conselhos sólidos (e às vezes surpreendentes!) para acelerar sua jornada.” – Angela Ahrendts, ex-vice-presidente de varejo da Apple
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