• Meet the Brand Whose Customers Are Its Influencers

  • Mar 3 2021
  • Length: 25 mins
  • Podcast
  • 5.0 out of 5 stars (1 rating)
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Meet the Brand Whose Customers Are Its Influencers

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  • Summary

  • One of the topics I explore throughout the book Winfluence - Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the whole point of the book is to say that we need to focus on influence marketing (without the R) so we don’t fall into the trap of thinking we’re only talking about people with big follower counts on Instagram and YouTube. In the book we talk about the circles of influence where I illustrate you can build influence strategies through your employees, you vendor partners and your customers. AdoreMe.com uses customers as its influencers, intentionally turning influencer marketing on its head. Its creators community welcomes in passionate brand fans and rewards them with gift cards for more product purchases when they post about the brand to their social followings.  You can have 10 followers and be an AdoreMe.com influencer. Ranjan Roy is AdoreMe’s VP of Strategy. He joined me recently to explain the customer loyalist as influencer approach the company takes, why it evolved from experiments with larger audience influencers they didn’t find particularly effective and he answers the question of whether or not that kind of influencer strategy would work in other verticals. We also dig into the really cool purpose-led brand that is AdoreMe, which is not the only unique thing about the company. Instead of finding ambassador or CRM software to fuel this Creator network, Ranjan and team built the software that fuels their program internally. So we talk about the challenge and opportunity of building your own mousetrap. Give it a listen and then please, share it with someone who may enjoy the episode as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
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