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Publisher's Summary

Meet Ray Kroc, the man behind McDonald's Golden Arches and the global fast-food restaurant empire it has become. In this unique audio story, gain new insight on how he came to meet the McDonald brothers who were running a small burger joint. Understand how his experience in business and creative ideas enabled him to develop a vision that would ultimately pave the way for the whole fast-food industry. You'll enjoy this audio story whether you're an entrepreneur, looking for inspiration in your own career, or just enjoy a good story.

Ray Kroc's story comes to life through BioViews® which are short biographical stories, similar to interviews. These unique stories provide an easy way of learning about amazing people who made major contributions and changed our world.

©2011 Charles Margerison (P)2011 Hachette Audio

What members say

Average Customer Ratings

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    5 out of 5 stars
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Greater Understanding

Loved It, it gave me a better foundation to write my paper on marketing and strategy.

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Wish it was longer

Only complaint is that I wish it was longer. Audible, get some books about Ray Kroc in your inventory!!