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Mediavine On Air

Mediavine On Air

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Mediavine On Air is everything to do with the business of content creation. The podcast is brought to you by Mediavine, a full service ad management provider committed to helping content creators build sustainable businesses. From top WordPress plugins and a framework to free educational resources, ads are just the beginning at Mediavine.© 2021 MEDIAVINE Economía Marketing Marketing y Ventas
Episodios
  • Publishing Books with Jen Ruiz and Valerie Stimac | Mediavine On Air Episode 53

    Publishing Books with Jen Ruiz and Valerie Stimac | Mediavine On Air Episode 53
    Jun 9 2022
    Usually as a content creator, you're creating blogs, video content, and podcast. But there's multiple avenues to get your content and brand out there. Which all begs the question: have you ever wanted to publish a book? Writing a book is a natural segue for many bloggers, but the journey can seem large and long. In Summer of Live 2019, we talked to two Mediavine influencers who are both published authors: Jen Ruiz of Jen on a Jet Plane and Valerie Stimac of The Space Tourism Guide and Valerie & Valise. Jen and Valerie pack this episode with their honest individual experiences in publishing their own books, and give action-packed tips on how you can get started today. Make sure to tune in! Helpful Resources Jen On A Jet PlaneThe Space Tourism GuideValerie & ValiseBecome A Published Author with Jeffrey Eisner | Mediavine On Air Episode 16The Solo Female Travel BookDark Skies 1 https://www.youtube.com/watch?v=QV0CgXjrtC0 Transcript [MUSIC PLAYING] JENNY GUY: Happy Thursday, everybody. It is July 11th, and we are in the Summer of Live. I'm Jenny Guy, Mediavine's marketing manager, and it is our month of beyond blogging. So we are talking about the things that tie to your blogging career but might be a little bit outside just the nuts and bolts of operating your website. But we are here and we are so excited today to be talking about book publishing. And I have two amazing guests. But book publishing can seem like a really natural segue for a lot of bloggers. It's an extension of you sharing that expertise that you're already sharing with your audience-- that's sometimes it-- and then other times, it can be the impetus for people to begin blogging in the first place. We've heard a lot of publishers tell us they're great authors, but they aren't able to quite navigate the system and get published, so they decide to start a blog so they can make use of their expertise and their writing skills. But whatever your experiences with book publishing, I'm here with two guests who are both highly successful publishers. We're really excited to have them-- both on their websites and with their books. So first I have Jen Ruiz. Hello, Jen. Welcome. JENNIFER RUIZ: Hi, Jenny. Thank you. JENNY GUY: Awesome. So she is the Mediavine publisher with the site Jen on a Jet Plane, where she writes about affordable female travel solo-- which I think is so fierce and amazing. She's a frequent conference speaker, and she also has her own TED Talk. No big deal there. And, exciting news, she just told me she is doing another TEDx Talk, which I'll have her tell us about a little bit later. But her current TED Talk that's already available for release is "The Power of Flying Solo," which is advocating for travel as a cure for what ails you. She's also a lawyer and the author of the books You Need a Vacation, which is about how to travel with a full-time job, which we all could use, The Solo Female Travel Book, which is tips and inspiration for women who want to see the world on their own terms-- who doesn't?-- and The Affordable Flight Guide, which is how to find cheap airline tickets and see the world on a budget. That last one I just mentioned, The Affordable Flight Guide, just happens to be a number one Amazon best seller. So she has a few things she's worked on. Jen, welcome, and tell us just real quick, what's going on with you in your life right now? I know that I spilled the beans on your TED Talk, but what else is going on? JENNIFER RUIZ: You did. I just got that notification minutes before logging on today. [INTERPOSING VOICES] JENNIFER RUIZ: Hot off the presses, important news. Otherwise, I have a couple of press trips coming up. I'll be, actually, taking a food trip to Grand Rapids, Michigan next week, which I'm so excited about. I worked out really hard today to try to earn my right to eat all the delicious things next week. I have a big move coming up.
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    59 m
  • How to Stay Fired Up About Your Brand with Jocelyn Delk Adams | Mediavine On Air Episode 52

    How to Stay Fired Up About Your Brand with Jocelyn Delk Adams | Mediavine On Air Episode 52
    May 26 2022
    With all of the constant shifts in the blogging industry, from social media algorithms to influencer marketing trends, the one thing that stays consistent is your brand. After being a content creator for a while, you realize pretty quickly that you don't have control over many things. You'll never be able to control how many likes you get on a post, or how much engagement your blog pieces get But, you can always optimize your brand to be in the best position possible day in and day out. Back at MVCon 2019, Jocelyn Delk Adams took the stage to talk all things brand. She's the founder of Grandbaby Cakes, a brand inspired by her grandmother which shares classic recipes in a modern and accessible way. In this podcast episode, you'll hear her top tips on how to align your brand with your personal passion and create a community that you love. You don't want to miss it! Helpful Resources Grandbaby CakesJocelyn's CookbookGrandbaby Cakes MerchMediavine On Air Episode 49 https://www.youtube.com/watch?v=dx1UhSZM6UE&t=115s Transcript [MUSIC PLAYING] JOCELYN ADAMS: Good morning. Yeah! I'm the only one excited to be here? OK, I just want to apologize for the weather in Chicago. It sucks. I am sorry. [LAUGHTER] I am sorry. It will get better tomorrow. How is everyone doing? Yeah, I feel like I'm doing the Oprah-like thing. Well, first of all, we're going to go from high energy to probably some kind of cooler energy. And we'll go back and forth because this is a serious topic. So for you guys who are blogging a year or less, raise your hands, a year or less. Oh, so everybody is like OGs up in here? [LAUGHTER] Right? OK, so what about four to five years? OK, yeah, y'all need this. You burn out. Anything above that? Oh, my gosh, and you're still doing it. OK, clap for yourselves for real, right? Because this is hard. Staying fired up about your brand is very, very difficult to do. You've got the ebbs and flows. I mean, I'm sure most of you are not waking up every single day like, oh, my gosh, I can not wait to do SEO today. No? No, right? This is difficult. And it's like, oh, my gosh, I cannot wait to go out and do 20 more Instagram shoots today. It gets difficult to stay in the mix. So I have a presentation, and I have all of these thoughts about things you guys can do to externally keep the fire going and internally keep the fire going. But this morning, I had a lot more revelations. It was at like 3:00 in the morning. And I was up with my daughter. And I started writing in what looks like my eighth grade journal. Does anyone still do that? And so I have more stuff to offer too. And the first thing that came to mind for me is that staying fired up about your brand, that's inner work, right? So when you come to these conferences, you're going to learn so much about strategy, about how you can do all of the things, the things that keep your brand growing. But what about the things that keep you invested? What about the things that keep you excited about what you do every day? Because it's difficult. How many of you guys do this full time? A lot of you-- so the first thing I like to do is I recognize the gratitude. Because how many of you guys love what you do, right? Do you ever talk to some of your friends who go to a 9:00 to 5:00 or whatever, work weekends, not like us? But and their jobs suck. [LAUGHTER] Right? That is real. I'm talking about the people who are at the cubicle right now. And they are going to go get coffee. They're going to talk to somebody at the water cooler-- big fun. They're going to be on the phone later. And this is what they do day in and day out. But you guys are here, right? Think about the fun things you get to do. You get to interact with people online. You get to speak to them from your blog. You have this personal voice. You have something to offer. And you get to do all this stuff like work with brands. You get to be creative,
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    34 m
  • What’s Next For Blogging with Eric Hochberger | Mediavine On Air Episode 51

    What’s Next For Blogging with Eric Hochberger | Mediavine On Air Episode 51
    May 19 2022
    If content creators have learned anything recently, it's that the only constant in the blogging industry is CHANGE. As we usher in the privacy-centric era for the web, the winds of change are blowing more strongly than ever, but what does it all mean for publishers? On this Teal Talk, Jenny is sitting down with Mediavine CEO Eric Hochberger for a no-holds-barred conversation about the state of the blogging industry and everything Mediavine is doing to ensure that content creators not only survive the coming shifts but THRIVE. Make sure to let us know what you think and check out the helpful resources below! Helpful Resources Helpful Resource SlideGrow and First-Party DataExclusive Content with GrowGrow Product TourMediavine x Slickstream https://youtu.be/e4ytEVZRvAs Transcript [MUSIC PLAYING] JENNY GUY: Hello. Howdy, friends. Welcome. Welcome, one and all, to another episode of Mediavine's Teal Talk. For any of our first-time viewers, welcome. This is our live program where we feature experts from around the blogging industry on any and all topics that could help content creators build sustainable businesses. So basically if it concerns publishers, we are talking about it here. I am with you as always as your host, Jenny Guy. So happy to have you here today. We have a very big show for today, so we are just going to kind of speed through our little opening. But I did have to say that believe it or not, however you feel about the various memes announcing it, like it or not, it is already May. Mother's Day is Sunday. 2022, I have to say, is winning the award for Bat Out of Hell years. Like, I don't-- I don't know if anyone-- like, how is it already May? That's insane to me. This is our final episode of Teal Talk before we go on our hiatus for our fifth annual Summer of Live. So I don't know how that happened, but it is happening. It is the truth. And in a world this crazy where time has no meaning, it can be comforting to rely on traditions. And from Mediavine, for Teal Talk, for this show, we traditionally start things and end things with a certain guest. He's here with me today. He's Mediavine CEO and co-founder. Please welcome the one, the only Eric Hochberger back to the program. Eric, welcome. ERIC HOCHBERGER: Thanks, Jenny. Good to have my usual anchor spot. JENNY GUY: It is. ERIC HOCHBERGER: That's the anchor, right? Yeah, OK. JENNY GUY: Yes, anchor. You're batting cleanup, for all you sportsball fans out there. Eric, is this year happening in a bananas, like, flying by crazily to you, too? Are you in shock? ERIC HOCHBERGER: I feel like the last three years, so why make an exception to this year. Don't even-- is it May? That's great. Awesome. JENNY GUY: What does time mean anymore? It doesn't mean anything. And I also-- I've said this repeatedly. I'm sorry for people who are hearing me say it over and over again, but I feel like anything that has happened in the last three years, like significant milestones, shouldn't count. Why? I turned 40. Why? That shouldn't-- ERIC HOCHBERGER: That means I'm not turning 40? Is that the good news? JENNY GUY: That's what that means. That's what that means. It's crazy. OK, everybody. We are going to be talking about some important stuff today. We know you have questions about all of this stuff, because I certainly do. All of us at Mediavine do, so please post those questions for Eric or myself in those comments. We will get them to you. But let us without any further ado, Eric-- we usually have you here to talk specifically about Mediavine updates, but today we have really widened our scope to talk about important things that are impacting the whole blogging, content creation industry. There are some big changes on the horizon for publishers, and we wanted to break them all down. So I want to just start here at the top. I don't know, again, with anyone else, it feels like we've been talking about the deprecation of ...
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    58 m
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