From Ads to Video Games

The Essential Parents’ Guide to Kids and the Media
Narrated by: Douglas A. Gentile
Length: 8 hrs and 31 mins
Categories: Business, Marketing
4.5 out of 5 stars (5 ratings)

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Publisher's Summary

"Professor Gentile is one of the most knowledgeable experts in the country on children and media." (Dr. Vic Strasburger)

Get science-based answers to your most pressing questions about your kids and the media in this pioneering audio series. Douglas A. Gentile - a parent, preeminent child psychologist, and award-winning professor - teaches you practical strategies for wiser media habits.

How do children learn? What common mistakes do parents make about children’s media, and what steps can you take to avoid them? Which video games are beneficial, and which are harmful? How can you protect my child from cyberbullying? Why do advertisements shape our values and desires?

In 23 engaging lectures, Dr. Gentile gives you the knowledge you need to foster healthy brain and social development, helping your children become calmer, happier, and more sociable. As you look at cutting-edge scientific discoveries, you will understand how your child’s brain is wired, how it matures, and how the media molds it.

You’ll discover the truth about media violence, the link between screen time and school performance, the surprising ways advertisers influence your child, and much more. With Dr. Gentile’s advice, you’ll learn to harness the positive effects of media and prevent harmful effects like video game addiction.

Taught by one of America’s leading experts, this course is the definitive parent’s guide to children and the media. We live in a world flooded with multimedia influences. Now more than ever, good parenting requires science-based knowledge to enable you and your children to make good choices. As Prof. Gentile says, "It’s like knowing how a magic trick is performed." You will leave the course understanding not only the "whats" of media psychology but also the "hows" and "whys" behind it.

©2018 Now You Know Media Inc. (P)2018 Now You Know Media Inc.

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First-rate lectures on an important subject

When I bought this, it was titled "Media Psychology: Understanding the Media's Subconscious Influence." It has apparently now been given a new title and cover art that probably give a better idea of the subject matter, but that may give the mistaken idea that this is only for parents. I'd say that it's especially important for parents, but it's well worth a listen for anyone who has to live in our society.

Doug Gentile is a great speaker, both in terms of style and of substance. Every one of these talks is packed with interesting and important information and insights, about such topics as the effects of violence in video games and "the hidden psychology of advertising."

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Outstanding, science-based with practical advice!

As a parent of three young kids, I have lots of questions about the appropriate amount of screen time, video games selection, internet usage, etc. Everyone seems to have an opinion. Dr. Gentile knows the data and has actually lead the research into these topics. He's also a parent who obviously cares. I found his lectures clear, information packed and very helpful. I also learned things I didn't expect, such has how the processes of learning change as my kids' brains develop. My wife and I believe we are able to make more intelligent media choices for our family as a result of these talks.