Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth

By: John Doerr

Narrated by: Alex Garden, Andrew Cole, Atticus Tysen, Bono, Brett Kopf, Cristos Goodrow, Jini Kim, John Doerr, Joseph Suzuki, Julia Collins, Mike Lee, Patti Stonesifer, Susan Wojcicki, William Davidow

Length: 7 hrs and 56 mins

Publisher's summary

Brought to you by Penguin.

Instant New York Times best seller.

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.

With a foreword by Larry Page and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations.

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel.

©2018 John Doerr (P)2018 Penguin Audio

Critic reviews

"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)

Simple, uncluttered and direct

Such a helpful listen in a way that is easy to digest. Well with the time investment, it will pay you back BIG time!

Solid Business Book - well worth the read

Enjoyed the book - a fresh approach to transparent objective setting and execution. Good case studies included. Not overly complicated or lengthy. In short, well worth the read.

Inspiring stuff

Loved the book. Hearing the business leaders speaking was a great way to ingest the story. You can feel the passion John has for this topic. The OKR CFR tool can be such a powerful way to motivate and align people to achieve more.

A must read for all transformators

If you ever thought about having a role in the transformation of a band of people into high productivity teams, this is a must read for you.

The cadence, examples and situations described give you a clear view of how to implement, test, scale and take advantage of this methodology.

Awesome take on goals!

Will take the nuggets here with me in my practise as a people leader and entrepreneur.

This codifies everything that is wrong with performance Management and sets forward an awesome, yet practical and measurable approach for setting gos, translating these into actionable that everybody can get excited about and rally to achieve and to measure the entire journey, to know when a goal has been achieved and thus redirect resources to other goals or set new ones; or to know when a goal is no longer achieveable or relevant.

Thanks John for the gift of these insights!

Only real 5 out of 5

This is the only true 5 out of 5 book. This is my first read, but about to buy the paper copy to do a deep dive and become an “evangelist”.

Great tips from world's top managers

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Great Read! Well narrated

Interesting stories and insights to master OKRs. Well researched and has some great practical insight that helps a professional achieve greatness through OKRs

Excellent

For all those who want to improve their performance this is a must read.
Measure what matters to you

Fantastic insights & practical methods.

I really loved this book. so much insight. I can't wait to read it again and implement.

I live how they had specific examples from different business and it was also really nice that they got those people to read their sections.

I want to read it again so I don't miss a thing.