• Your Digital Marketing Coach with Neal Schaffer

  • By: Neal Schaffer
  • Podcast
Your Digital Marketing Coach with Neal Schaffer  By  cover art

Your Digital Marketing Coach with Neal Schaffer

By: Neal Schaffer
  • Summary

  • As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
    © 2024 Windmills Marketing DBA PDCA Social
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Episodes
  • Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
    Apr 24 2024

    In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    22 mins
  • Marketing Automation Simplified: How to Level Up Your Digital Business
    Mar 19 2024

    Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.

    In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset, and the transformative power of automating customer interactions. Whether you're a small business or on the cusp of hitting seven figures, you'll learn why marketing automation is your untapped asset, operating tirelessly to connect, serve, and elevate your customer's journey.

    Prepare to challenge misconceptions as we discuss the accessible future of AI in marketing automation, the strategic shift from one-to-one to one-to-many sales approaches, and the importance of building trust through each stage of that automated journey. Further, we'll delve into the critical step of mapping customer experiences and using data-driven insights to fine-tune your marketing automation efforts for maximum impact and sustainable growth.

    Tune in to learn how to leverage marketing automation to not only solve your customer's most pressing problems but also to guide them lovingly through their buying journey, increasing conversions, customer lifetime value, and referrals. Let's simplify the complex and make marketing automation your powerhouse for success. Now, let's get started!

    Guest Information

    • Level Up Creators
    • Amanda Northcutt on LinkedIn

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
    Show more Show less
    53 mins
  • The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
    Mar 6 2024

    Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you're juggling with limited resources, my insights on amplifying your marketing strategies are precisely what you need.

    AI TOOL

    • Frase

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
    Show more Show less
    18 mins

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