On this episode of MaxBet Podcast, Martina Åkerlund breaks down what actually drives company culture and why so many leaders get it wrong. As CEO of Elevated Edge, Martina works directly with founders and leadership teams to build companies that perform without burning out their people.

This conversation gets into the real issues and what actually happens inside teams when leadership avoids hard decisions, not what companies say about culture.

In this episode, you'll find: Why high performers can quietly damage culture The risk of keeping the wrong people for the sake of results Why culture always starts at the top The leadership habit that can undo years of progress Hiring for potential vs hiring for performance How to make hard decisions without losing respect Why numbers alone are not enough to scale a company What sustainable leadership actually looks like

What is DraftKings actually paying attention to right now… and what does that mean for the rest of the industry?

In Episode 1 of WTF?! with IGI, MaxBet sits down with a Director from UNLV's International Gaming Institute to break down the trends shaping gaming behind the scenes.

We get into what suppliers should be building over the next 3 years, what is actually working in persistent games, and how student-created ideas are making it onto real casino floors.

Some of those same ideas are even catching the attention of DraftKings inside IGI's innovation lab.

If you care about where gaming is going next, this is the stuff you want to be paying attention to.

MaxBet is teaming up with UNLV International Gaming Institute to create a mini-series lovingly and relatably called WTF?! with IGI.

Because there are people out there doing incredibly smart research on our industry. So we're bringing them in to break it down, translate it, and tell us what we probably should've known sooner.

If you're an operator or a supplier, you'll probably want to hear what IGI has been studying… because it probably applies directly to your work.

In this episode, we kick off the series with the co-mastermind Dr. Brett Abarbanel and walk through exactly what you can expect from WTF? with IGI.

First episode airs 3/19!

Also, IGI's International Conference on Gambling & Risk Taking is happening May 26–28, 2026 at the Bellagio in Las Vegas, where a lot of these exact conversations are happening in real time. You can learn more and register here: 👉 https://lnkd.in/gnjF2MA9