Maverick Marketer

Time to Get Creative

De: Bob Johnstone

Narrado por: Barry Abrams

Maverick Marketer is the story of National Sailing Hall of Fame marketing guru, Bob Johnstone, who built the leading performance brands of J/Boats in sailboats and MJM Yachts in powerboats.

©2023 Bob Johnstone (P)2023 Bob Johnstone

Reseñas de la Crítica

“A rollicking tale of a life well-lived. Anyone who loves sailing or is interested in building a new business brand will find Bob Johnstone’s memoir fascinating and inspiring.” (Robert Simons, Baker Foundation Professor, Harvard Business School)

“Bob Johnstone’s book is complete and compelling, a [pause-resister], with uplifting, fascinating stories.” (Gary Jobson, National Sailing Hall of Fame)

"What a wonderful book, combining the personal with the professional. It’s both a history of competitive sailing and an inspirational guide to how following a passion can lead to major breakthroughs in a sport, a pastime and life.” (Nathaniel Philbrick, author of Mayflower and In the Heart of the Sea)