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Publisher's Summary

Have you ever wished a sage would share helpful wisdom garnered from a highly successful career in speaking, training, and consulting? Don Hutson, a 30+ year veteran speaking professional, will discuss what makes the most significant differences in the quest for success in our ever-changing marketplace. The focus will be on both content and marketing, and what we should do to stand out from the crowd. Join us to learn Don's principles of differentiation, which will help you to prosper.

Don has given over 5,000 talks in 14 countries and is recognized as "America's Foremost Authority on Selling Value".

You will learn:

  • What you can do to differentiate yourself from your competitors
  • How your content can make you stand out
  • What marketing efforts work best in the current marketplace
  • How to adapt what's worked for Don for your own business

This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.
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What members say

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Audible.com Reviews
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    5 out of 5 stars
  • David
  • Humboldy, TN, United States
  • 01-04-09

I enjoy listening to Don Hutson.

What Don said is very good and useful. However, I was personally looking for something more motivational. However, his presentation was pragmatic and gave several things to ponder. I have been a public speaker for over thirty years. His suggestion on segmentation and limitations were great.

1 of 1 people found this review helpful