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Master Content Strategy
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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5 out of 5 stars
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Effective Approach to EQ Sales Mastery
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What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
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Really solid content for companies and employees
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Publisher's Summary
A masterclass in content-marketing strategy for content creators at every stage of the journey - written by a business owner, marketing consultant, and leading authority on the subject.
Whether you're starting out or are managing a vast archive of content, this audiobook delivers a content strategy that will maximize your results.
Thoughtful content marketing delivers - traffic, attention, and customers. But too often, content creators just churn out piece after piece, with no thought to how everything fits together. The result is scattered, confusing, ineffective content marketing. It's a complete waste of time!
Your content strategy can and should change depending on the stage of growth you're in.
With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's life cycle and adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation - and for bloggers, podcasters, and vloggers alike.
"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." (Jon Morrow, Smart Blogger, from the foreword)
You're about to discover:
- How the life cycle approach to content creation will transform your content strategy and empower you to create the right content at the right time
- Why you should aim to create very important content - and the key ingredients of this kind of content marketing
- A crash course for getting your content created and out into the world
- How to map out yearly, quarterly, and monthly content plans that guide your content-marketing efforts
- A robust idea bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger
During her award-winning 30-plus-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.
Her passion is teaching - and she has a gift for making complex topics simple and easy to understand.
Get Master Content Strategy so you can maximize your reach and boost your bottom line every time you hit publish.
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