Master Content Marketing

By: Pamela Wilson

Narrated by: Pamela Wilson

Length: 6 hrs and 20 mins

Publisher's Summary

Are you afraid to hit publish?

Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.

Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.

"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)

This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.

Listen to Master Content Marketing and you'll come away with:

• Clear content marketing goals so you know what to aim for
• Step-by-step guidance for creating your content: you'll never get stuck again
• A content marketing strategy that builds your audience with every piece of content you create
• Content marketing examples that will show you what to aim for
• Ideas and templates for headlines, subheads, first sentences, and more
• The encouragement, resources, and guidance you need as you build your online presence with content marketing

What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out.

©2016 Pamela Wilson (P)2016 Pamela Wilson

This book is a must-read in Content Marketing

What made the experience of listening to Master Content Marketing the most enjoyable?

From A to Z Pamela Wilson teaches you how to Master Content Marketing in Plain English.The author explains the precise steps to conquer Content Marketing.Following her advice will position you well ahead of your competition.

What other book might you compare Master Content Marketing to and why?

From the top of my head, there are three books that I would recommend in addition to "Master Content Marketing."
Content Marketing Strategies for Professionals
Content Marketing: Think Like a Publisher
The Big Book of Content Marketing
They all are great books.

Which scene was your favorite?

The chapter that explains the ideal content library and why you need one.It will save you many hours of frustration.

Was there a moment in the book that particularly moved you?

This book makes the subject so much more attractive, by showing how to publish the right content to "make the connection" with your future readers.

4 people found this helpful

So valuable; consume it however you can!

If you could sum up Master Content Marketing in three words, what would they be?

Practical; information presented in a well thought out manner with humor and intelligence.
Effective; follow this book and you will become a successful content marketer.
Repeatable; no matter where you are in the evolution of your writing, this book is a valuable resource to pick up again and again.

What did you like best about this story?

The first time listening, I picked up on details that I didn’t catch when reading the book.
There is so much valuable information that I’m including this book in my regular rotation for listening. It’s the perfect companion for the book in print.

What about Pamela Wilson’s performance did you like?

I’m a big audio book fan and love it when the author reads their book. I’ve heard Pamela speak in person, so it was comforting to hear her voice reinforcing the concepts in the book.
I listened at a 1.25 speed, since at normal speed the pace was a bit slow for me.

Was there a moment in the book that particularly moved you?

I really zeroed in on the Section 3, which goes over Pamela’s system for breaking down content writing in to steps you do over multiple days. I naturally take this approach, but to see it refined into a specific system helped me be way more efficient.

Any additional comments?

Read the book in print, then listen to this valuable information again and again!

2 people found this helpful

Phenomenal

So many content marketing books are full of fluff. They often feel as though they are a collection of blog articles slapped together to make a book.

This book is very different. This book outlines a highly detailed approach to creating content every step of the way. The amount of information contained in the book is amazing. Just read it.

1 person found this helpful

Play at 1.25 - 1.5 Speed

Would you consider the audio edition of Master Content Marketing to be better than the print version?

The print version has to be better due to the author, (in an attempt to be clear and concise) reading this book excruciatingly slowly. The content is pure gold and the author really knows her stuff, but she shouldn't narrate books. Sorry, Pamela!

Tip: Increase the speed to 1.25 or 1.5 and you'll enjoy this book much more.

What did you like about the performance? What did you dislike?

Overall, the book is an outstanding resource for anyone looking to start a content marketing strategy. The author covers every aspect of writing content for the web in an easy to follow format.

Any additional comments?

This is an excellent book, but the author should stick to writing books and give up narrating them. I recommend you skip the Audible version and immediately buy the Kindle or print version.

2 people found this helpful

A comprehensive and engaging guide

This book was perfect for me. I want to learn the ins and outs of a topic without wasting time on "filler" content. In time, I became more of a skimmer than a reader, but I found myself reading and listening to this book and enjoying the process as if I were chatting with a friendly mentor.
Pamela's extensive experience in content marketing and her years managing the editorial team an Copyblogger show in this book. The material is comprehensive and approachable, full of well-thought, real-world examples. The explanations are clear, precise, and easy to follow.
Pamela's narration is comfortably paced, which combined with her outstanding enunciation and voice made listening to this book a great experience. For me, this audiobook was idal to learn the meat of content marketing during my daily commute.
(I had previously read the book, but I was eager to listen to the author narration after enjoying ZeroToBook.fm, the weekly podcast she did with author Jeff Goins about the writing process for this book.)

This one delivers on the promise

How often have you been suckered into buying one of those 'master' type books that failed to deliver? Puts you off - right?

Well this one delivers on the promise taking you step by step through the process of writing great, engaging copy. It's primarily aimed at blog posts, but it's equally applicable to writing sales copy that is authentic and trustable.

And unlike other books that 'soft teach' a subject - that is they tell you what to do, this one goes further and actually shows you how to do it too.

I bought both the paperback and audio book. When you work in marketing you don't always get the time to sit down a read a book, but you can usually find time to listen to one.

Personally I think the author must be nuts to release this so cheaply. I've paid $800 upwards for courses on copy that are nowhere near as good as this (Joanna Wiebe of Copy Hackers springs to mind). The value of this book is just astonishing. Even if you think you know everything there is to know, you'll find something in here that helps or inspires you.

1 person found this helpful

an excellent book

thank you for writing the book I will need to refer t it many more times as I develop my blogging skills

You must read this book!

This book make you write the correct content for your new prospects, go for it.