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Marketing in the Virtual World

Business School Crash Course
Narrated by: Adam Riley
Length: 5 hrs and 40 mins
Categories: Business, Marketing
5 out of 5 stars (1 rating)

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Publisher's Summary

AudioLearn’s Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.  

The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical business school marketing in the virtual world course. Included are both capsules and detailed explanations of critical issues and topics you must know to master social and digital marketing.  

The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a “key takeaways” section following each topic to review questions commonly tested and drive home key points.  

In this course, we'll cover the following: 

  • The history of the Internet world  
  • The business world   
  • Principles of marketing 
  • Branding in the virtual world  
  • Segmentation in the social world  
  • The customer 
  • Small business marketing 
  • The art of advertising in the modern world  
  • Search engines 
  • Content marketing 
  • Email marketing 
  • Social media marketing 
  • Digital media planning  
  • Data, insights, and analytics  

Also included is a comprehensive test containing the most commonly tested questions in a social and digital marketing course with the correct answers and a follow-along PDF manual.  

AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. Now, let's get started. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 AudioLearn (P)2019 AudioLearn

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