Marketing Strategy for Authors

By: Tao Wong

Narrated by: Shannon Thompson

Length: 2 hrs and 52 mins

Publisher's summary

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high-level strategic overview of the components of a comprehensive marketing plan that is flexible, focused, and uniquely tailored to an author’s writing career.

Organized into a simple and easy-to-understand format, it covers the four Ps of marketing, while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.

Tao Wong is a best-selling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.

©2020 Tao Wong (P)2022 Starlit Publishing

As a writer with a marketing background, I approve

I've made my living as a copywriter, marketing manager, marketing consultant, etc. and I've written some fiction at a hobbyist level and been unsure how to translate my marketing know-how to publishing. Tao Wong does a great job of demonstrating how general marketing principles apply to self-publishing with hands-on experience making his insights all the more useful.

Even if I don't use the information in this book to self-publish in the future, it was very interesting to see the author-side experience of self-publishing on display here. It's so easy to read books by prolific authors (like Tao Wong or, on the conventional publishing side, Brandon Sanderson) and not think about the very practical cost/benefit considerations they face. Clearly it's no accident that Tao Wong is such a successful independent author.